Comments on: "New Reality" For Newspaper Publishers Forces Search for New Revenue Streams to Tap Into

By: June Peterson

June Peterson — Mon, 21 Dec 2009 16:35:05 +0000

With all the hand-wringing over the decline of newspapers, it's easy to forget that the best way to boost revenues is to prove to businesses the value of print advertising. Per-inquiry ad programs, such as those offered at websites like mediabids.com offer a way for advertisers and newspapers to actually measure results of an ad.

By: Investment News Briefs

Investment News Briefs — Wed, 09 Dec 2009 05:33:24 +0000

[...] what could be could be a boon for ailing newspapers, Microsoft Corp. (Nasdaq: MSFT) has been in discussions with Rupert Murdoch's News Corp. [...]

By: Print Advertising

Print Advertising — Tue, 06 Oct 2009 14:38:53 +0000

In addition to monetizing digital editions, newspapers should think about how they can adapt their print advertising sales models to meet the demands of advertisers. We have had success at our company creating a performance-based payment model for advertisers in print publications. Advertisers are so used to paying for advertising online on a performance basis – many large advertisers are willing to try print if offered a risk-free payment structure – AND publications receive additional revenue.

By: The Thinking Dan

The Thinking Dan — Wed, 23 Sep 2009 23:17:25 +0000

The online audiences are already large and growing…and they have accepted advertising as part of their internet experience. Why not more revenue? A core issue is where will the ad spending come from? Print is the obvious source. This will be a really hard sell to media planners.

A new revenue sourcing model will reguire the more effective integration of online and offline particularly for the consumer disposables/consumables segments. Who should lead this effort? The very media that are bemoaning the slow growth of advertising revenues…the print publishers.

By: david whetsell

david whetsell — Mon, 21 Sep 2009 12:37:27 +0000

If all the socialist news media printed the truth instead of lies. They are no better than the Prava in Russia or the peoples news in most comminist countries. They only print what the socialist government wants and it is all propaganda with NO TRUTH. They need to go broke but obama the village idiot will bail them out as he does not need to own them they follow is every word like all idiots.

By: Busy Man Fitness

Busy Man Fitness — Mon, 21 Sep 2009 11:58:50 +0000

The newspaper industry has been a walking zombie for a while now.

It's just another example of how companies that ignore technology eventually become extinct…and they should!

That's business…that's capitalism.

They had the money to become active on the net from early on and they thought they could beat the trend.

The same will happen with high cost education programs.

They too will make the transition to online and become cheeper.

Wikipedia now offers a Harvard equivalent if you actually have the discipline to sit and read.