Hot Stocks: Comcast Looks to Expand Its Brand with Potential NBC Universal Takeover

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With a possible buyout of General Electric Co.'s (NYSE: GE) NBC Universal Inc. in the works, Comcast Corp. (Nasdaq: CMCSA) is adapting to a changing technological landscape.

Comcast, the United States' largest cable television provider, is hoping to avoid becoming the next newspaper or record company by expanding its role from an entertainment medium to a content provider.

"The world of cable delivery is about to change," Forrester Research (Nasdaq: FORR) analyst James McQuivey told the Los Angeles Times. "Cable companies for years have made their living by selling consumers hundreds of television channels bundled together.

But the future is going to be very different, and cable companies instead will be selling an 'entertainment experience.'"