As Time's "Person of the Year," Fed's Bernanke Joins a Long List of Infamous Underachievers

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There's a culture in our society that rewards bad behavior. Take the Fort Collins, Colo. couple that pretended to send their 6-year-old boy up in a homemade balloon so the family could star in a reality show?

Well, Time magazine's anointment of U.S. Federal Reserve Chairman Ben S. Bernanke as its "Person of the Year 2009" is an example of the same thing.

For starters, no other U.S. central bank head has been a "Person of the Year." Not William McChesney Martin Jr. (Fed chairman, 1951-70) who defined monetary policy accurately, saying the Fed's job was "to take away the punchbowl just as the party gets going." Not even Paul A. Volcker (Fed chairman, 1979-87), who bravely pursued a tight-money policy that broke the back of inflation.

But cause a major global financial disaster, as Bernanke did by first supporting and then implementing policies that inflated the largest housing bubble in U.S. history? Then you get Time's nomination…


Anti-Heroes…Several Real Zeroes

Not that all Time's nominees have been heroes. Adolf Hitler got the nod – back in 1938. Joseph Stalin got it twice, in 1939 and 1942. Ayatollah Khomeini of Iran got it in 1979.

Let's face it, all three of those were essentially rewards for bad behavior: Hitler seized Austria and Czechoslovakia; Stalin conspired with Hitler to seize Poland; and Khomeini imprisoned 52 U.S. diplomats.

Russian leader Vladimir Putin, another of nature's reality show contestants, was honored by Time in 2007. A year later he invaded Georgia – perhaps he was going for a repeat win?

Some of Time's winners have later turned out to be losers. Mikhail Gorbachev was honored twice, in 1987 and 1989, as he presided over the collapse of the Soviet empire. Indeed, the second time he was even named the "Man of the Decade," ignoring the achievements of former U.S. President Ronald W. Reagan, the actual winner in the Cold War contest between the two.

U.S. Army General William Westmoreland (1965), who lost the Vietnam War, and Chiang Kai-Shek (1937) who lost China to the Communists, were other members of the eventual-losers club. Wallis Warfield Simpson (1936) was also something of a loser. Although the twice-divorced American socialite was Time's first "Woman of the Year," she never became Queen of England, and she had to live with the former Edward VIII for the rest of her life.

Dot-Com Thunder and One-Shot Wonders

To be fair, Time occasionally gets it right – though not very often, unless the winner is blindingly obvious. Jeffrey P. Bezos, for example, founder and chairman of Amazon.com Inc. (Nasdaq: AMZN), drew criticism when he won in 1999. However, Time was surely prescient (or lucky): In Amazon, out of all the hundreds of questionable dot-com companies, Time not only spotted a winner; it actually chose the company that would genuinely revolutionize our lives by enabling us to escape the horrors of Christmas shopping.

Then there are the one-shot wonders – winners at the time, and totally obscure decades later.

Pierre Laval, France's foreign minister, was marginally famous as a Nazi collaborator shot by his countrymen after World War II, but what did he achieve in 1931 that made him Time's wonder-boy? Beats me.

Peter Ueberroth (1984) did a competent job running the Los Angeles Olympics, though he did rather less of one as the commissioner of Major League Baseball. But Man of the Year?

Bernanke is thus in a long tradition. Neither a one-shot wonder nor truly evil, he fits best into the category of losers, people whose achievements seem plausible at the time, but over the long term come to be recognized as spurious, causing more harm than good. He is currently feted as the victor over the 2008 financial crash, although the Fed's failure to adequately supervise the nation's banks is also cited as a cause.

However, by accepting re-nomination for a second Fed term to start next month, he will be universally blamed when the current commodities bubble bursts, as it surely will, causing yet another deep recession.

Bernanke will be remembered by the next generation as a man mesmerized by the memory of the Fed's mistakes at a single point in history – 1930-32 – for whom printing more money was the right answer in every economic situation.

Even if vast new economies in India and China continue their emergence, competing with their U.S. counterpart to produce ever-cheaper goods and services, at some point their ability to dampen general inflation ends, and inflation reappears. When that happens, it will do so suddenly and destructively, as the pent-up force of a decade of excessive monetary creation sweeps away all that's in its path.

It's unlikely that Bernanke will win the Time award again – not even next year. But as others that came before him have found, the magazine never takes the honor away, either.

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  1. toastyaroma | December 17, 2009

    great article. Ben Bernanke will be remembered as the worst fed chairman, and hopefully will be the LAST fed chairman.

    END THE FED!

  2. henry erber | December 17, 2009

    First you have it all wrong. Time's man of the year was not supposed to be an "honor". Sometimes in the recent past is has more or less become and "honor" only because of Political Correctness, and the real Newsmaker was such a anti-hero, Time gave in and didn't name him and went with a "safe choice". (Rudy in 2001 for example)

    The man of the Year was supposed to be the Peron who shaped the news the most the previous year. Nothing about the future, nothing about good or bad. Nothing about capared to predecessors.

    So Adolf and Uncle Joe, along with Uncle Ho did infact shape the news the most thouse years, no question. Same is true of Gorbachov. Dismantling the USSR is news worthy, and more news worthy that Ronald Regan actions (yeah Ronald sort of put Gorachov where it was a lot easiler to dismantle, but Gorbi is the one who did it)

    And in some years there could have been a number of persons. And other years were slow news years and you get Mrs. Wallis Simmson and the like.

    Given that: Ben is probalby the "Man of the Year" for good and/or ill.

  3. Kyle | December 17, 2009

    Putin did not invade Georgia! Do a little research on that particular war. Please!

    Facts have got to be correct or do not say anything…

    Kyle

  4. scott becker | December 17, 2009

    Hitler was more deserving!

  5. Amish Rake Fighter | December 17, 2009

    Putin didn't invade Georgia, Georgia tried to invade and seize Abkhazia and South Ossetia and they failed. Even Dick Lugar admitted it….a long time ago. Pay attention

  6. JJ | December 17, 2009

    So,commodities will crash and inflation will soar?

  7. Tim Summers | December 17, 2009

    Yours is the only opinion that matters, has to be the ultimate self absorption!

  8. Ray | December 17, 2009

    OMG……what a pathetic joke. Bernake will go down in history, as the worst Fed chairman ever and the destroyer of the US economic system. Rome is burning and nobody cares.

    Time has once again proven that it's worse than every supermarket trash magazine. It's no wonder that Time is barely staying afloat, but……maybe they can cash in on a stimulus program, in order to keep another worthless venture afloat.

  9. Warren | December 17, 2009

    FRB – source of all evils. A.H. , WWI and WWII, political fractions, famine, plagues those are all product of FRB with purose to destroy all "nonzi" population. Co…ism is just mirage created to scare people and force them to remain in grips of monetary policies for easier and guaranteed execution when time comes. That is what our Ben is up to. To finish what was conceived in 1693.

  10. Henry Iwasa | December 18, 2009

    It doesn't look good at all!

  11. Chris | December 22, 2009

    Warren knows exactly what hes talking about

    END THE FED

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