Google partners could well become rivals, while the other major players in the mobile computing arena, such as Apple Inc. (Nasdaq: AAPL), Microsoft Corp. (Nasdaq: MSFT) and Research in Motion (Nasdaq: RIMM) all will be affected - some negatively, but some positively.
The new partnership also could inspire other merger and acquisition activity in the sector, between large, cash-rich companies and small, struggling ones.
Let's take a look at how the Google-Motorola deal, which was announced on Monday, will alter the mobile computing landscape, company by company:
Google: A Mixed BagPrimarily, Google bought Motorola to acquire its vast patent portfolio to better defend its mobile operating system, Android, from a rising number of patent lawsuits.
"Motorola has a strong patent portfolio which will help protect Android from anti-competitive threats from Microsoft, Apple and other companies," Google CEO Larry Page said in Monday's conference call.
Although most of the lawsuits have been aimed at handset makers such as HTC Corp. (OTC: HTCXF), Samsung Electronics LTD (PINK: SSNLF), and Motorola, the common thread was Android. Microsoft focused on collecting licensing fees for each handset, while Apple's strategy was to halt the sale of devices competing with its own iPhone and iPad products.
The typical defense to patent lawsuits is another patent lawsuit, but you need to possess a broad portfolio to do that. Google, which had a mere 700 patents before, will add Motorola's 24,000 patents to its arsenal.
Although some speculated that the Google-Motorola deal was an attempt by the Mountain View, CA-based company to mimic Apple's strategy of vertically integrating its hardware and software, that approach has a downside.
For one thing, Google's expertise is in software, not hardware. It has no experience integrating the two (as opposed to Apple, which has been doing it for 35 years).
But the bigger sticking point is that by building its own phones, Google would risk alienating those handset makers that have adopted Android and made it the fastest-growing smartphone operating system. ComScore reported that in 2011's second quarter, Android held 40.1% of the smartphone market, compared to Apple's 26.6% and Research in Motion's 23.4%.
The problem is that unhappy partners might abandon Android either for Microsoft's Windows Phone operating system or for their own OS. And that would reverse the growth of the Android platform, exactly the thing Google is trying to avoid by spending billions to purchase Motorola.
Beyond that, Motorola may have hardware expertise but its profit margins are nowhere near Google's - about 25% compared to 65%.
So Google must tread carefully as it ventures into the realm of hardware-software integration.
One more issue for Google is whether it can successfully swallow a company like Motorola, which has a distinctly different culture but is two-thirds the size of Google in terms of personnel (29,000 versus 19,000). Integrating two such vastly different companies isn't impossible, but it won't be easy.
Motorola Mobility: WinnerMotorola is clearly the biggest winner in the deal -- particularly its shareholders. The stock got a robust 56% pop on Monday, after languishing for months.
Although the company had made a strong effort to reinvigorate its business, those efforts had not yet paid off. Although part of Google, the venerable Motorola brand should not disappear, as Google promised to run the company as a separate entity.
As such, and with Google's deep pockets behind it, Motorola could complete the turnaround it has been working on since splitting apart from the government-equipment side of its business in January.
Microsoft Corp.: WinnerOne of the surprise winners in the Google-Motorola deal is Microsoft. The company is hoping to exploit any rift that develops between Google and its hardware partners so it can lure them back to Windows Phone. Many of those handset makers once used Windows, but turned away from Microsoft's product in favor of Android.
Microsoft's share of the smartphone market has plummeted to 5.8% according to ComScore.
Even if some makers don't abandon Android altogether, they very well may hedge their bets by offering at least some models that run Windows Phone.
"The deal will make most Android players realize how dependent they are on Google and how quickly Google's plans can change their business," Francisco Jeronimo, an analyst with IDC, told MarketWatch. "This acquisition may be the catalyst for companies to reduce their dependence on Google's platform to face future market challenges."
Nokia Corp.: WinnerFinnish phone-maker Nokia Corp. (NYSE ADR:NOK), having misjudged the impact of Apple's iPhone and the shift toward smartphones, has seen its market share slide to 2%.
As a result, Nokia made a deal back in February to drop its own Symbian OS in favor of Microsoft's Windows on its phones by the end of 2011. That deal now looks prescient.
So not only does Nokia not have to worry about any competition that may arise from the Google-Motorola deal, it has a potential M&A partner in Microsoft, which may now decide that it wants to add to its own patent portfolio.
If Microsoft does go shopping for phone patents, Nokia is its best bet, particularly if Nokia's weakening market position makes it a takeover target. If any other company decides to make a move - Samsung is rumored to be interested - expect Microsoft to swoop in.
Apple Inc.: LoserAlthough Apple has little to fear from any new hardware that the Google-Motorola deal might produce, the change in the balance of power regarding patent portfolios seriously undermines its strategy of attacking Android in the courtroom.
Motorola's patent trove is six times that of Apple's, which will give Google plenty of ammo to file countersuits.
That may not stop Apple from filing future patent lawsuits, but having to deal with countersuits will make the strategy less effective.
Research in Motion: LoserAnother victim of the iPhone-Android surge in the smartphone market over the past several years, Research in Motion's share has slipped to 7.9%. RIM's share was 42% as recently as 18 months ago.
As the iPhone and Android have become more mainstream, business users - RIM's main customer base - have chosen them over once de rigueur BlackBerrys.
RIM's problem is that it's much smaller than most of the other players in the sector. The Google-Motorola deal, as well as the Microsoft-Nokia deal, is pushing it into a shrinking corner.
"They are in no man's land at this point," Chetan Sharma, an independent wireless analyst, told Bloomberg News.
Worse still, RIM isn't a particularly attractive takeover target.
"RIM's management needs to come to the conclusion that they need a partner and I'm not sure that's happened yet," Tavis McCourt, an analyst with Morgan Keegan, told Bloomberg News. "Long term, everybody is looking for a dance partner and RIM had better find one. This is getting to be a business where you need to be really big to compete."
Samsung, HTC, et al: Mixed BagThe 30-odd handset makers that adopted Android and have made it a big success now have to decide whether Google is friend or foe.
True, Google promised to keep licensing Android as it has been, but you can't blame companies like Samsung and HTC for being a little nervous.
"It's very tough to compete with your own licensees," Avi Greengart, an analyst with research firm Current Analysis, told Investors Business Daily. "Google owning a handset vendor makes life very uncomfortable for other handset vendors."
They can choose to use Windows Phone, of course - Microsoft would love to have them back-or could opt for their own operating system. Samsung, for example, uses an OS called Bada on phones that it sells in Asia.
For now, however, most handset makers simply seem to be relieved that Google will have Motorola's patents to defend the Android platform - at least publicly:
"We welcome today's news, which demonstrates Google's deep commitment to defending Android, its partners, and the ecosystem," JK Shin, president of Samsung's Mobile Communications Division, said in one of several very similar statements from Google's partners.
News and Related Story Links:
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Google Inc. (Nasdaq: GOOG) Pays for Patent Protection with Motorola Mobility Deal
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The Financial Times:
Android partners' paradox over Google-Moto deal
Google's Motorola bet to reshape Asian phone makers
The Wall Street Journal:
Google's Motorola Purchase Borrows From Apple Strategy
Nokia jumps as Motorola Mobility bid rekindles M&A hope
Google guns for Apple with Motorola