2013 IPO Calendar: Who to Watch

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After Facebook Inc. (Nasdaq: FB) went public last year with disastrous results, the IPO calendar emptied for more than a month.

But thanks to a string of successes toward the end of 2012, the IPO market is heating up for 2013.

In fact, companies that went public after Facebook";s May 18 IPO were up an average 31% through mid-December from their IPO price, with the S&P 500 only up 11% in that time.

As we start 2013, the overall pessimism that engulfed the IPO market since Facebook went public has disappeared.

"To me, it feels like a meaningful shift in the market," said Tom Murphy, a partner and head of the securities-capital and markets group at law firm McDermott Will & Emery. "With those companies [that had great IPOs], all in very different industries, getting out at the top of their ranges, and above, is a really strong signal."

The IPO Rebound

The IPO market started rebounding in October, specifically during the week of Oct. 8- Oct. 12, when nine companies went public, the most since the end of March.

"There was a big hiccup with Facebook, but in general, new issues in the market are doing well," Jonathan Crane, chairman of KeyBanc Capital Markets"; equity-underwriting committee told The Wall Street Journal. "People are gravitating toward anything with growth, and in that respect, I think things have returned to normal."

The best performing of those October debuts was Workday Inc. (NYSE: WDAY), a provider of cloud-based applications used to organize human resources, accounting and other employee-related activities.

Workday went public Oct. 12 and opened at $48.05, 72% higher than its $28 offer price. It was the largest venture-backed IPO since Facebook went public in May, raising $637 million in cash. WDAY stock currently trades at $50.

Workday";s IPO is part of a successful trend in cloud-based companies going public.

"For now, the megatrends in the IPO market include cloud-based computing - which includes companies such as Workday, Demandware Inc. (NYSE: DWRE), Splunk, ServiceNow Inc. (NYSE: NOW), Guidewire Software Inc. (NYSE: GWRE) and Palo Alto Networks - and high-end branded goods such as Michael Kors Holding Ltd. (NYSE: KORS) and Prada that appeal to consumers in emerging markets," says Sam Hamadeh, chief executive of Privco, a financial dataprovider.

Who to Put on Your 2013 IPO Calendar

Based on the performance of the above companies, there are plenty of reasons to be excited for next year";s IPOs.

"The positive returns helped revive global IPO activity at the end of 2012 and should support stronger issuance in 2013 from the large $200 billion global IPO pipeline," according to Renaissance Capital";s year-end IPO report.

Here are some IPOs in 2013 to keep an eye out for:

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