Google (Nasdaq: GOOG) Stock Slumps – But Outlook Still Bright

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Google Inc. (Nasdaq; GOOG) stock plunged after its earnings report missed estimates.

Thursday after the close, Google's posted Q2 profit of $9.71 billion, or $9.54 a share, up 19% from $8.54 billion, or $8.42 a share, in the same quarter a year earlier. Revenue rose to $11.1 billion from $9.61 billion.

Those numbers came in below the consensus estimates of $10.80 EPS on revenue $14.45 billion. And, the surprising miss spooked investors in Google stock. Shares tumbled 5% in afterhours trading and another 3.38% in early morning trading Friday.

Google still views the explosive shift to smartphones and tablets as a lucrative opportunity for Google stock investors and the company. But, the Internet search giant's second quarter results serve as a stark reminder of just how financially challenging the early stages of that opportunity can be - even with an $11 billion-plus quarter.

In recent days, there was plenty of chatter about Google shares breaking through the $1,000 price barrier, a milestone that now looks a ways off amid the earnings miss.

Breaking Down Google Earnings

The following contributed to the lukewarm Google earnings.

  • Falling Ad Rates: Google's average ad rate fell from the previous year for the seventh straight quarter. Moreover, in an unexpected turn, the decline deepened for the first time in a year. The average ad rate, or cost per click, dipped 6% in the April-June quarter. That was especially disappointing given the size of the declines has waned in each of the previous quarters, raising hopes that the worst was over. However, things worsened from the 4% decline in ad rates during the first three months of 2013.
  • Ballooning Operating Expenses: Also bothersome was the 27% increase, to $4.25 billion, in Google's operating expenses. That jump fueled concerns that Google is spending too much money on far-reaching projects, such as driverless cars and balloons equipped with Internet beaming antennas, instead of maintaining a focus on its core business of Internet search and advertising.
  • Motorola Mobility: Google bought ailing cellphone maker Motorola Mobility 14 months ago for $12.4 billion, and the acquisition is proving expensive. The subsidiary lost $342 million in the latest quarter, up from $199 million. Since under Google's ownership, Motorola has lost a whopping $1.7 billion, despite accelerated efforts to stop the bleeding through layoffs and divestures. CEO Larry Page wouldn't predict when Motorola might start making money, but he did say on the conference call he was enthusiastic about the upcoming release of the new smartphone dubbed Moto X.

A number of analysts trimmed their price targets on Google stock by as much as $40 (with the lowest being $860) to factor in a drop in margins as the company pours money into pioneering businesses.

But brokerages such as Piper Jaffray, JMP Securities and Canaccord Genuity boosted their price targets, citing these developments that will boost Google stock in the long run...

The Good News for Google (Nasdaq: GOOG) Stock

Piper Jaffray, citing a change Google implemented this year that allows advertisers running campaigns on its Website to simultaneously run them on PCs and mobile, said the new system will increase ad revenue in the longer run.

"Enhanced Campaigns is the biggest change in the Google ad platform to date and thus it will likely take 6-12 months for the positive impact to show in the numbers," Piper Jaffray wrote.

Money Morning tech specialist Michael A. Robinson has called Google "the only tech stock you need."

His long-term view of the stock is bullish because of its red-hot product pipeline, with rollouts in the following new fields:

  • Augmented human intelligence
  • Wearable computers
  • Robotic cars
  • Machine learning and communication
  • Advanced optical networking

"The founders of Google are nothing if not visionary leaders with solid business chops," said Robinson. "They want to move far beyond search results and advertising and Android and tablets and operating systems and social networks to become the company of the future."

CEO Larry Page remains positively excited and upbeat about Google's future.

"The shift from one screen to multiple screens and mobility creates tremendous opportunity for Google. With more devices, more information, and more activity online than ever, the potential to improve people's lives is even more immense," he said in a press release.

As has always been the case, Google did not give forward guidance to Wall Street.

That, coupled with Google's undeniable volatile price swings, is part of the price (good and bad) of owning shares in the cutting-edge company which has handsomely rewarded shareholders over the long-term, and should continue to do so.

For Robinson's full analysis of Google (Nasdaq: GOOG) stock, go here.

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