Shares of the social networking giant climbed 3.4%, or 2.33 points, to the new high. Volume was heavy, with 76.63 million shares changing hands – compared to FB's average daily volume of 63 million shares.
Markets got a lift Monday from deal making on Wall Street and improved economic news out of Europe. But the real catalyst propelling FB stock to its record close was fresh backing of its recent WhatsApp purchase, and a changed perception of Facebook as an investment.
Last Wednesday, FB plunked down a whopping $19 billion to buy the rapidly growing mobile messaging app that boasts some 450 million monthly users and is adding more than 1 million users daily.
Initial reactions to the hefty WhatsApp price tag were filled with skepticism. Critics were quick to comment that Facebook Chief Executive Officer Mark Zuckerberg is willing to go to any lengths (and price) to remain the dominant social networking player and is buying up the competition.
But upon further review, even skeptical analysts changed their tune.
With this acquisition, Facebook now dominates the global market when we calculate the amount of time spent by individual consumers on their cell phones. Between the Facebook homepage, Instagram, and WhatsApp, the company now has three of the top five applications by consumer time spent per day.
Some even called the WhatsApp purchase a bargain.
The total paid for WhatsApp – $19 billion – means each user costs $42.22. That's lower than the per-user price on most other social Internet sites.
According to USA Today research, if you take each of the following companies' current market capitalization divided by user, you'll get the following per-user prices:
- $53.19 for online urban guide Yelp Inc. (NYSE: YELP)
- $84 for professional networking site LinkedIn Corp. (NYSE: LNKD)
- $126.39 for microblogging site Twitter Inc. (NYSE: TWTR)
- $409.85 for crowd-sourcing review site Angie's List Inc. (Nasdaq: ANGI)
- $749.14 for Internet search giant Google Inc. (Nasdaq: GOOG)
But it's not just the good deal of buying WhatsApp that's giving FB stock this upward momentum…