Eighty-three million visitors checked in on Zillow in June, while 54 million visited Trulia – without much overlap between the two.
It's one heck of a business opportunity. And that's why Zillow and Trulia late last month agreed to merge in a $3.5 billion deal that creates the world's biggest real estate player on the web.
As big as that blockbuster was, however, it's still not enough to lock down the market.
In a recent survey of potential home buyers, the National Association of Realtors trade group found that 74% were planning to use the Internet to search for a new house. And according to the media analysts at Borrell Associates, from September 2012 to September 2013, more than half of all real estate advertising, or $13 billion, was spent online – and at that level, real estate is the No. 1 spender in online advertising.
The bottom line: There's still plenty of room for a host of online real estate specialists – especially for players that offer services the Zillow/Trulia cartel doesn't have.
We've identified the perfect challenger. In fact, we told you about it three months before the merger.
We believe this stock is still good for a near-term pop of 48%. And today we're going to show you who it is, and how to profit…
The Landlord's Best Friend
Rental inflation is another big factor in the web's growing role in real estate.
Just look at the stats. For the 12 months ended June 30, U.S. rents rose an average of 5.4%. And several big cities saw double-digit increases; San Francisco had a 14.7% increase, while Fort Worth, Texas, saw a 15.7% increase.
In the meantime, the American Apartment Owners Association trade group says the national apartment occupancy rate is now nearly 95%.
That tight market means renters are frantically turning to the web for leads. And landlords can afford to be far more selective when choosing tenants.
In an inflationary seller's market, landlords have every incentive to conduct extensive background checks on potential tenants.
Here's the best company to fulfill that need – and how to profit from it…
About the Author
Michael A. Robinson is one of the top financial analysts working today. His book "Overdrawn: The Bailout of American Savings" was a prescient look at the anatomy of the nation's S&L crisis, long before the word "bailout" became part of our daily lexicon. He's a Pulitzer Prize-nominated writer and reporter, lauded by the Columbia Journalism Review for his aggressive style. His 30-year track record as a leading tech analyst has garnered him rave reviews, too. Today he is the editor of the monthly tech investing newsletter Nova-X Report as well as Radical Technology Profits, where he covers truly radical technologies – ones that have the power to sweep across the globe and change the very fabric of our lives – and profit opportunities they give rise to. He also explores "what's next" in the tech investing world at Strategic Tech Investor.