Will Carl Icahn Buy Twitter?

Will Carl Icahn buy Twitter since the Twitter stock price fell below its IPO price of $26 last week? That's what the rumors are suggesting...

Antsy Twitter shareholders looking for a turnaround would love to see Icahn take an interest in Twitter Inc. (NYSE: TWTR). Over the past year, the TWTR stock price dropped 37.37% from its closing price of $40.19 on Nov. 24, 2014.

business-man-pulling-bullTwitter's recent troubles may make it a prime candidate for a hostile takeover, but this isn't the first time that Carl Icahn Twitter rumors have made the rounds on Wall Street...

On Dec. 31, 2014, Doug Kass of The Street predicted Carl Icahn would buy a 9.9% stake in Twitter. According to news site Value Walk, Icahn shot down these rumors in late January 2015 on FOX Business Network.

"I never owned a share, but that doesn't say I don't like it or I do like it," Icahn stated. "I don't own shares of a lot of companies. I like Twitter for what I do on it, I think it's a great medium."

The answer is more passive than a lot of TWTR shareholders hoped for. But to understand if Icahn would buy any stake in Twitter, investors need to understand why Carl Icahn buys stock in a company.

When you break down his reasons and look at the current state of the company, Carl Icahn would not buy Twitter.

Here's why...

Why Carl Icahn Won't Buy Twitter

In a 2013 investor presentation, Icahn addressed exactly what he looks for before purchasing stock in a company.

"We seek to find undervalued companies in the Graham & Dodd tradition, a methodology for valuing stocks that primarily looks for deeply depressed prices," Icahn said. "This activism has brought about very strong returns over the years."

Part of the reason Icahn believes a company is undervalued is because of poor leadership. The activist investor believed that shareholder value could be unlocked in Hertz Global Holdings Inc. (NYSE: HTZ) with the removal of former CEO Mark Frissora, for example.

There were a number of accounting issues under Frissora, which removed $153 million in pre-tax profit from the company in Q4 2014. Frissora stepped down, and a new CEO was named with Icahn's blessing.

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Because Jack Dorsey just became permanent CEO of Twitter on Oct. 5, Icahn would have an epic battle to try and remove him so quickly. He would not only have to convince the board that Dorsey isn't the right man for the job, but he would also have to have a recommendation for Dorsey's replacement.

Icahn may have had more of a case to remove former CEO Dick Costello, but that opportunity has passed. Dorsey is locked in as Twitter's permanent CEO.

So Icahn won't be able to unlock value for Twitter shareholders by removing the CEO. But there's another reason Icahn won't be buying Twitter...

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A Major Twitter Acquisition Offer Is Unlikely

When Icahn bought shares in eBay Inc. (Nasdaq: EBAY), he was adamant that it must allow Paypal Holdings Inc. (Nasdaq: PYPL) to split off on its own.

Icahn got his wish, but he still wanted Paypal to provide even more shareholder value. He believed that PayPal still needed to help consolidate the payments industry through an acquisition or merger, according to Business Insider.

"It also continues to be my belief that the payments industry, of which PayPal is an important part, must be consolidated - either through acquisitions made by PayPal or a merger between PayPal and another strong player in the industry," Icahn stated. "It is possible that this could be accomplished through a reverse Morris Trust structure because, in light of the development of strong competition such as the advent of Apple Pay, the sooner these consolidations take place, the better."

You see, one way Icahn looks to increase shareholder value is through mergers and acquisitions.

In June 2014, Icahn announced a 9.8% stake in Family Dollar Stores Inc. He pressured then CEO Howard Levine to sell the company. Despite the fact that Icahn sold his shares before the deal even closed, his involvement made Icahn millions. He sold his shares in September 2014 and collected $265.9 million in profits, according to Fortune.

Despite Twitter's struggles throughout the years, it's always been an attractive takeover target for several companies.

According to Nick Bilton's book "Hatching Twitter," Yahoo! Inc. (Nasdaq: YHOO) made a $12 million offer for the social media site even when it only had 250,000 active users. Mark Zuckerberg was also interested in Twitter at one point, and even Al Gore reportedly tried to buy the company.

But a lot has changed since these original offers. Yahoo stock is down over 36% on the year, and the company is in no position to buy Twitter. Zuckerberg already dominates the social media landscape with Instagram and Facebook Inc. (Nasdaq: FB), leaving him little reason to put extra effort in turning Twitter around. He's also focusing on other ventures with his virtual reality platform Oculus Rift.

The challenge with a Twitter acquisition is that the purchaser would need to help the site establish an identity. There has long been an argument inside Twitter between the various CEOs about what it can and should be.

Current CEO Jack Dorsey always saw it as a way to talk about yourself. Former CEO Evan Williams believed it was a tool to describe what was going on around you. It's currently a mixture of both.

Without a clearly defined use, transforming Twitter is going to be more of a challenge than it's worth.

Icahn can't remove the CEO of Twitter just now, and it's a long shot that Twitter will ever receive an acquisition offer that would unlock shareholder value.

For now and in the foreseeable future, any rumors that Carl Icahn will buy Twitter are just that. Rumors.

Jack Delaney is an associate editor for Money Morning. You can follow him on Twitter and follow Money Morning on Facebook.

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