GoPro (Nasdaq: GPRO) Stock's Most Important, Overlooked Number

GoPro Inc. (Nasdaq: GPRO) stock jumped as much as 8% in afterhours trading today (Thursday) after the company reported earnings per share (EPS) of $0.12 for the third quarter. Analysts had been expecting EPS of $0.08.

As expected, GoPro's camera sales were strong and contributed to the earning's beat.

But as we've been saying at Money Morning since the GoPro IPO, the story with this company is not its camera sales.

There is another key figure that tells us more about this stock...

Investing Tips

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GoPro Earnings Report: GPRO Stock's Success Not Tied to Revenue, Sales

GoPro Inc. (Nasdaq: GPRO) stock is under the microscope today (Thursday) as the company reports earnings after the bell.

Analysts are expecting earnings per share (EPS) of $0.08, on revenue of $263.5 million. Those numbers will move the stock tonight and tomorrow, but there's a much more important long-term factor to watch.

In fact, this part of the company's future plans will dictate GPRO stock's long term success...