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Five Critical Takeaways from this "Cor-Brextion" Market
Over the last few days, the global financial markets – stocks, bonds, currencies and commodities – have been obsessed with the Brexit mess… and understandably so.
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Harley-Davidson Inc. (NYSE: HOG) may well be the ultimate U.S. corporate icon.
The company's motorcycles are certainly American cultural icons: Big, squat, slathered in chrome, they're essentially functional pieces of fine art. Each motorcycle emits a deep, staccato bark at idle, a signature sound that prompted aficionados to christen Harley bikes as "hogs."
The fact that "Hogs" have been owned and ridden by such celebrities as Elvis Presley, Malcolm Forbes Sr., Jay Leno, Mickey Rourke, Tina Turner, Arnold Schwarzenegger and Elizabeth Taylor helped imbue the Harley brand with an aura of desirability and exclusivity.
Little wonder the company has historically generated 5% of its revenue just from the licensing of its logo alone.