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Larry D. Spears
Larry'S LATEST HEADLINES
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Will Cyber Monday Success Set the Tone for the Holiday Season?
E-commerce sales on "Cyber Monday" – the first Monday following the Thanksgiving holiday – climbed to record levels this year, but that success doesn't necessarily mean the holidays will bring more cheer to retailers.
Virtually every retailer with an online presence dressed up its website with special offerings, and many of the bigger ones – RadioShack Corp. (NYSE: RSH), Best Buy Co. (NYSE: BBY) and Target Corp. (NYSE: TGT) – sent out targeted e-mails offering their best customers discounts of up to 40% on Internet purchases. The tactics worked, as an estimated 96.5 million Americans went online Monday to buy everything from toys, books and music CDs to high-end fashions, jewelry and flat-screen TVs.
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