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What Really Mattered at Apple Inc.'s (Nasdaq: AAPL) Big Event

Stock market futures

I get giddy every time the fall Apple Inc. (Nasdaq: AAPL) product announcements come around. After all, Apple is the leader in consumer electronics and operating systems.

And this year certainly didn't disappoint. However, while everyone is distracted by the iDevice King's impressive new lineup of hardware, it's what the company has brewing behind the scenes that investors should be paying attention to.

Here's a rundown - plus how to play Apple stock now...

Is Fitbit Stock (NYSE: FIT) at the Mercy of the Apple Watch?

tech

The Fitbit stock price has seen a massive rise over the last week. Shares of FIT are up 9.1% since Sept. 3.

The majority of the gains came after Morgan Stanley reported that Fitbit dominates the wearable tech market over Apple.

But could the Apple Watch jeopardize Fitbit's long-term appreciation?

Apple Stock Price Will Thrive on New iPhone, iPad Pro, Apple TV (AAPL)

Apple

The Apple stock price slumped 2% following the company's biggest product unveiling of the year today (Wednesday). But in the long run, today's announcements will propel AAPL stock to new heights.

Apple Inc. (Nasdaq: AAPL) revealed the new iPhone 6S and iPhone 6S Plus, as well as a larger iPad aimed at the business market and a revamped Apple TV.

Here's why these new products will prove positive catalysts for the Apple stock price...

Apple Stock Alert: An Investor's Guide to the Sept. 9 Event

apple

Of all the news and events that can influence Apple stock over the course of the year, the one with the most long-term impact is the annual introduction of new iPhone models.

We already know many of the details of what will be unveiled at the Apple event.

Here's a guide to what to expect - and how each of these announcements will impact AAPL stock...

Apple Stock: Why It Pays to Buy AAPL Before an iPhone Launch

Apple stock

Apple stock doesn't do well in the periods directly before the launch of a new model of iPhone - a period we're in right now - but usually rises in the days and months afterward.

If the pattern holds again this year, now is when you want to buy AAPL stock.

Here's what Apple stock has done over the past five years whenever a new iPhone is launched...

Apple (Nasdaq: AAPL) and Pentagon in a $171 Million Wearable Tech Venture

Apple stock

The Pentagon has partnered with Apple Inc. (Nasdaq: AAPL), Boeing Co. (NYSE: BA), Hewlett-Packard Co. (NYSE: HPQ), and 159 other private companies and universities to develop wearable tech for military use.

U.S. Defense Secretary Ash Carter announced the creation of a new institute in San Jose called "Flexible Hybrid Electronic Institute" on Friday. The institute will work to develop manufacturing techniques and new applications for flexible electronics.

Apple has become a tour de force in the wearables market this year alone, according to fresh IDC data...

Dow Futures Today Dip Despite 4.8% Surge in China

china

Find out what's ahead for the stock market today.

Get Dow futures today, stocks to watch, the biggest stock market news, and today's best profit plays.

Continue reading here...

Apple Stock Just Formed a Death Cross – Now What? (Nasdaq: AAPL)

Apple death cross

Apple stock formed a bearish "death cross" pattern in its chart yesterday (Wednesday), giving Wall Street one more thing to worry about.

Technical analysts see a death cross as a signal that a short-term drop is about to become a long-term slump. And in the case of AAPL stock, the death cross is especially worrying.

This is what happened the last two times we saw an Apple death cross...

Does the Tim Cook Email to Jim Cramer Warrant SEC Investigation? (Nasdaq: AAPL)

Apple

Does the Tim Cook email to "Mad Money" host Jim Cramer warrant an all-out SEC investigation? Well, the correspondence wasn't the most legal of conversations, that's for sure.

You see, Cook's decision to fill Cramer in privately on Apple's performance violated an SEC regulation.

Here's the likely outcome of an SEC investigation into Tim Cook's email...

Apple Stock Gloom Vanishes as Wall Street Flip Flops Again (Nasdaq: AAPL)

Apple

After a month of negative talk from Wall Street analysts that helped drive Apple stock down 20%, the mood has suddenly reversed.

One email from Apple CEO Tim Cook was all it took to reverse weeks of gloomy sentiment from Wall Street.

Here's why Wall Street got it wrong on AAPL stock - and why investors need to take everything these analysts say with a grain of salt...

Dow Jones Industrial Average Today "Won't Rise Back to Old Levels Anytime Soon"

Barton

The Dow Jones Industrial Average today (Monday, Aug. 24) plummeted a whopping 1,000 points at market open. Markets were able to recover somewhat, but still finished deep in negative territory. The Dow today closed down 588.47 points (-3.58%); the S&P 500 fell 77.68 points (-3.94%); and the Nasdaq lost 179.79 points (-3.82%).

Today's stock market rout followed last week's unenviable record as the worst for stocks in four years...

Money Morning Technical Trading Specialist D.R. Barton appeared on CNBC World Sunday night, where he predicted today's DJIA bloodbath.

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Apple Stock Price Fall Pushes Market Cap Loss Past $170 Billion

AAPL 4 month fall

The Apple stock price, caught up in the general stock market crash, added to its four-month decline today (Monday) with a drop that pushed its valuation loss to more than $170 billion.

The AAPL stock price spent much of the morning hovering around $104 a share, more than $30 below its 52-week high.

Meanwhile, Apple's fall has also had a pretty dramatic impact on the Dow Jones Industrial Average...

Dow Jones Industrial Average Today Will Continue Dive Below 17,000

dow jones

Futures for the Dow Jones Industrial Average today (Friday, Aug. 21) forecasted an 80-point decline. The S&P is currently at a five-month low.

This all follows yesterday's declines, when the DJIA cratered 358 points, below the 17,000-mark, and the Nasdaq had its worst one-day decline since April 2014.

Here's a look at the stock market news that's moving the DJIA today even lower...

How Apple Stock Will Help Us Beat China's Downturn

Apple Stock

It's been about a month since Apple Inc. shares started their recent slip. They're now down about 12% in that time, and a few talking heads are still trying to scare investors into selling...

As usual, they're wrong.

The stock market has pulled back overall, and Apple isn't immune from those downturns.

Really, no stock is.

Let me explain, and then I'll show you just how to play Apple in this situation...

Apple Car Rumors Suggest AAPL Is Really Doing This

apple

Speculation about a potential Apple car again ran wild over the weekend, sparked by a report in The Guardian that the iPhone-maker had found a place where it could secretly test it.

It's tempting to think a self-driving, all-electric Apple car is in the pipeline. And without a doubt, Apple has the financial resources to pull it off. But strategically, it doesn't make sense.

Here's what AAPL is really working on...