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Don't Get Suckered by the Boeing Media Frenzy
Look for a chance to buy Boeing now.
You heard me right.
As someone who worked in the news business for nearly three decades, I've seen these kinds of media "feeding frenzies" take hold more times than I can count. They take on a life of their own - meaning that facts, logic and context can fall by the wayside.
And make no mistake: The grounding of the problem-plagued 787 "Dreamliner" fleet by the U.S. Federal Aviation Administration (FAA) and aviation authorities in other countries is turning into just such a media feeding frenzy - with The Boeing Co. (NYSE: BA) as the main course.
I'm referring to it as a feeding frenzy because the grounding was the culmination of 11 days of escalating, negative news coverage about the 787. The potential for battery fires was presented as the ultimate culprit, and the reason for the grounding order. But the stories that preceded that edict dealt with such unrelated issues as fuel leaks and a cracked windshield.
In other words, this firestorm has been stoked by non-expert journalists - each of them fixated on writing "a story," while not really understanding "the story."
That said, there is a safety issue here - one that Boeing badly mishandled by not getting out in front of. If we're handing out grades for crisis management, the U.S. aerospace giant gets an "F."
With that bit of background, let's take a look at what the Dreamliner crisis means for Boeing - both the company and the stock.
