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How Does Yahoo Make Money?

How does Yahoo make money

The struggles of Yahoo! Inc. (Nasdaq: YHOO) have been well documented, and CEO Marissa Mayer may be forced to make drastic changes.

Yahoo's revenue declined 7.3% from 2012 to 2014, and Mayer's attempts to increase revenue growth haven't worked. This leaves people wondering, "How does Yahoo make money?"

We have the answers here.

But before we reveal how Yahoo makes money, let's take a look at exactly why the company is losing money...

Yahoo Stock Won't Be Saved by Mayer's Newest Plan

Yahoo stock

Shareholders are hoping that CEO Marissa Mayer's latest plan will help the Yahoo stock price climb in 2016.

She's been working on this plan since November, and Wall Street believes she will finally executive it after earnings are reported on Feb. 2.

But is this really going to save the company, or is it a last-ditch effort for Mayer to try and keep her job?

Could the Yahoo Stock Price Plunge of 2008 Be Repeated if 2016 Goes South?

The Yahoo stock price is down 11% this year, and investors are fearing that we are entering another recession in 2016.

You see, shares of YHOO plummeted by nearly 50% in the 2008 recession, and the leadership at the company right now is unstable.

If you are a YHOO shareholder or want to add shares to your portfolio at a discounted price, you have to read this right now...

Yahoo Stock Price Gets Another Setback from $100 Million Video Failure

Yahoo stock price

The Yahoo stock price continues to plummet, and CEO Marissa Mayer has not provided shareholders with any reasons to be optimistic.

At the beginning of January, Yahoo decided to dissolve its video content service, Yahoo Screen.

Yahoo had to write off $42 billion in losses from original programming in Q3 2015, but we believe this is just a symptom of a much bigger problem...

Why the YHOO Stock Price Continues to Plummet in 2016

YHOO stock price

The YHOO stock price is down 5.18% today (Friday) and has fallen 12.9% in 2016.

There isn't a clear turnaround strategy to unlock shareholder value, and activists want CEO Marissa Mayer to resign.

Some investors may view the dropping YHOO stock price as a buying opportunity, but here's what you really need to know about the company for 2016...

Our Yahoo Stock Forecast 2016 Shows Losses Will Continue


Our Yahoo stock forecast 2016 has found three catalysts that will determine the health of the Yahoo stock price.

YHOO is already down 8.47% into 2016, and current shareholders remain in limbo about the future of the company under CEO Marissa Mayer.

If you want to know what to expect as a YHOO shareholder in 2016, our forecast breaks down everything that needs to be on your radar.

Why the Yahoo Stock Price Dropped After New Activist Proposal Today


The Yahoo stock price is down after hedge fund investor Eric Jackson proposed a 99-page plan to unlock Yahoo shareholder value.

Jackson wants Marissa Mayer fired and wants Yahoo to keep its failing Internet business.

But larger shareholders want Mayer to sell off the Internet business, which may make it even more difficult to unlock value for Yahoo shareholders...

The Only Way Marissa Mayer Can Avoid Yahoo's "Kodak Moment"


When folks ask me why I'm such a business-news junkie, I point to the up-and-down sagas like the one that continues to play out at the Marissa Mayer-helmed Yahoo.

Thanks to Yahoo's pre-IPO stake in Alibaba Group, the long-suffering shareholders of that wheezing Internet pioneer found themselves with a $40 billion windfall when China's top e-commerce firm went public in September 2014.

Not only was it a terrific drama, but my Private Briefing readers got the chance to clean up on the 50%+ rocket ride Yahoo shares took that year.

So watching Team Mayer fumble that victory - transforming it into another period of deep shareholder pain - has been profoundly disappointing.

But here's the good news.

I know exactly what Mayer needs to do to save Yahoo and its shareholders from absolute ruin.

You see, I've seen this before...

Why Yahoo CEO Marissa Mayer Is Keeping $31 Billion Alibaba Stake

Yahoo CEO Marissa Mayer

After nearly of week of meetings, Yahoo CEO Marissa Mayer on Wednesday said the company won't move ahead with a spin-off of its Alibaba Group Holding Inc. (NYSE: BABA) stake.

A potentially massive tax bill was why Yahoo yanked the Alibaba spin-off.

Here's what Yahoo plans to do instead...

The YHOO Stock Price Is in Trouble Heading into 2016

yahoo stocks

The YHOO stock price is down today despite Verizon's potential interest in purchasing Yahoo's Internet business.

CEO Marissa Meyers is under heavy pressure to start providing more value to YHOO shareholders, and a sale of the company's Internet business might be her only option.

Read on to find out the warnings signs as to why the YHOO stock price is in deep trouble heading into 2016...

Who Will Buy Yahoo's Internet Business?


Hours after reports that Yahoo! Inc. (Nasdaq: YHOO) is mulling a sale of its core Internet business, a number of potential buyers were cited.

The list is diverse and lengthy, indeed.

So who will buy Yahoo's Internet business? Take a look...

Why the Yahoo Stock Price Surged 7% Today


The Yahoo stock price surged nearly 7% to $36.07 Wednesday amid reports the company is mulling a sale of its core Internet business, moving ahead with the Alibaba spin-off, or doing both.

Clearly, Yahoo will complete at least one of those moves.

Less clear is CEO Marissa Mayer's fate...

Will Yahoo Sell Its Internet Business?

will Yahoo sell its Internet business

Will Yahoo sell its Internet business? That's the question everyone wants to know this morning.

CEO Marissa Mayer has struggled to increase shareholder value since 2013, and owners of YHOO stock are getting restless.

Read on to find out if a sale of Yahoo's Internet business is realistic or just wishful thinking around Wall Street.

Why the Alibaba Spin-Off Is Under Attack from This Activist Investor


Activist hedge fund and key Yahoo! Inc. (Nasdaq: YHOO) shareholder Starboard Value LP has thrown a major snag in the company's Alibaba spin-off plans.

Starboard is pressuring Yahoo to halt the $20 billion Alibaba spin-off and instead sell its sputtering Internet business.

Here's what Starboard wants Yahoo to do instead....

Yahoo Earnings for Q3 2015 (Nasdaq: YHOO)

Yahoo earnings

Yahoo earnings for Q3 2015 will be released after the bell today (Tuesday). And analysts are expecting earnings per share (EPS) of $0.17 and revenue of $1.26 billion.

Those estimates represent a year-over-year drop of 67% for earnings and a gain of 14.8% for revenue.

While investors are looking for EPS and revenue figures, there's a more important factor for investors to watch...