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Google Inc. (Nasdaq: GOOG) was founded in 1996 and went on to become the undisputed king of Internet search and advertising. Ten years later, it brought its ubiquitous search engine to mobile phones with the launch of Google Mobile.
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Google's original business model, as it applies to its trademark search engine, was to give away a product and have it funnel users to its targeted ads. Last year, the company built on that model by giving away its operating system (OS), Android, to any wireless handset maker that would have it.
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[…] AdMob Inc. for $750 million in stock. The move marks Google's latest move to capture a budding market for advertising on mobile phones. "Mobile advertising has enormous potential as a marketing medium and while this industry is […]
[…] There’s plenty of growth to be had for even the largest tech companies, and it’s not just in enterprise. Online advertising giant Google Inc. (Nasdaq: GOOG), bought mobile application advertiser AdMob Inc. for $750 million just days after a Money Morning analysis on Google’s push to monetize the budding smartphone market. […]
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