Tags: Asia, China, Clay Chandler

Preparing For the Next Asia

By , Money Morning •

[Editor's Note: This interview was adapted from a recent issue of the McKinsey Quarterly, the business Journal of McKinsey & Co. It is reprinted with McKinsey's permission.]

Asia has proven comparatively resilient against the current downturn, but hurdles still lie ahead. In order to maintain robust growth rates in the face of weak U.S. demand, the region's dynamic economies must stoke domestic consumption and embrace environmentally sustainable development policies, says Stephen Roach, chairman of Morgan Stanley Asia (NYSE: MS) and author of "The Next Asia: Opportunities and Challenges for a New Globalization."

Clay Chandler, Asia editor with McKinsey & Co.'s publishing group, spoke with Roach in Hong Kong recently. During the interview, Roach analyzed the prospects for increased integration and cooperation between the region's economies; explored the pitfalls and potential for countries like India and Japan; and considered whether the "Asian Century" has finally arrived.

Here is the text of that interview.

Clay Chandler: Steve, thank you for being with us. You've been watching and writing about the dynamism in this region for many decades now. In your new book, "The Next Asia: Opportunities and Challenges for a New Globalization," you write about how the region in the next 20 years will be much different than in the past 20 years. What's driving that change?

Stephen Roach: Well, Clay, I think the Asia of the past 30 years has done an extraordinary job – especially China, but, increasingly, the rest of the region – in lifting standards of living well beyond anything we've seen in the annals of economic development. But the drivers have been primarily export-led. And there's been a lot of investment in the export platform that has been required to get that export machine to the state that it's at.

But this model is close to having outlived its usefulness. The ‘Next Asia' will be more consumer-led, will have a growth dynamic that places greater emphasis on the quality of the growth experience, especially in terms of environmental protection and pollution control.

Clay Chandler: If I'm the chief executive of a Fortune 500 company and I'm thinking about my global strategy, how do I need to be thinking differently about Asia than I might have been before the crisis?

Stephen Roach: I think global multinationals have, up until now, primarily viewed developing Asia – and China in particular – as an offshore-production platform. The offshore-efficiency solution is still an attractive option. But what really could be powerful would be a growing opportunity to tap the region's 3.5 billion consumers. This has been the dream all along of the Asian potential. But the consumer dynamic has largely been missing in action. And now, as it comes online, this is an extraordinary bonanza for global multinationals, as well.

Clay Chandler: In [your book], "The Next Asia," you strike a very optimistic tone. You note that Asia has always embraced change and that that's really been the secret of Asia's dynamism in years past. But the same thing was said in the wake of the Asian financial crisis in 1997. And yet, by and large, most Asian economies went right back to the model that worked so well for them before the Asian financial crisis, a model that was heavily focused on exports and government-led investments. What's different about the economic scene today?

Stephen Roach: The external demands that underpin the export model are now in trouble. So even if Asia is the best and most efficient producer that anyone has ever seen, the external demand is not going to be there the way it was. So if Asia wants to keep growing, if Asia wants to keep developing, if it wants to keep raising the standard of living for its three-and-a-half-billion consumers, it's got to depend more on its own internal demand. So it really boils down to the fact that Asia's options have been narrowed in terms of economic development as never before. And it has no choice but to become more internally, rather than externally, dependent.

Clay Chandler: Let's talk for a moment, if we could, about India, the other big, growing economy in the region.

Stephen Roach: I think the micro has always been very positive in India: a large population of world-class competitive companies; a well-educated, English-speaking, IT-competent workforce; pretty good market institutions; relatively stable financial institutions; rule of law; democracy. The micro has never been the problem.

What's really been the problem for India has mainly been the macro: Inadequate savings; relatively limited foreign direct investment – especially when compared with China – and, of course, the horrible infrastructure. The macro has actually gotten better. In the last three to four years, India's savings rates have moved from the low 20s nationwide to the mid-to-high 30s, which is still short of China, but a huge improvement for India.

Foreign direct investments accelerated dramatically – again, not up to Chinese standards, but a huge acceleration vis-à-vis where India has been historically.

And the third leg of the stool is politics. The mid-May election, by sweeping the Communist Party out of this new coalition, gives the reformers an opportunity to finally deliver on the promises they made five-and-a-half years ago, when they first took power. I think that India actually could be the real sleeper in Asia over the next few years. Just at a time when everybody is all lathered up and excited over a China-centric region.

Clay Chandler: You can't really talk about Asia's future, without also considering the trajectory of its largest economy. That, of course, is Japan. The story there has been almost unrelentingly gloomy for years. But now we've got a new government.

Stephen Roach: Well, you know, Japan is an example of what happens when you take a very prosperous economy and allow it to experience the post-bubble aftershocks of a massive asset-led implosion.

But here Japan sits, 20 years into the post-bubble era, and it's not clear that it has really awoken from its long slumber, as you aptly put it. This is an economy that remains very much export-dependent. Its two largest export markets, the U.S. and China, are not providing much sustenance. The Japanese consumer is very constrained by demography, by unfunded pension liabilities. It still has a very high predisposition toward saving. There has been some capital-spending impetus in recent years but, again, it has largely been driven by a new export linkage into China, and that's on hold right now. And then, finally, Japan has a horrific leadership problem. So the combination of structural problems, this long post-bubble hangover, leadership issues – it's hard to be too constructive on the Japanese economy going forward, I'm afraid.

Clay Chandler: How about prospects for greater integration and cooperation in Asia as a whole? In your book, you talk about the emergence of what you call a "pan-Asian" economic framework. What will that framework look like?

Stephen Roach: Well, I think the building blocks of that framework are starting to fall into place. There's been increased integration in a China-centric supply chain, with most of the large economies in the region – from Japan, to Korea, to Taiwan – now more dependent on exports to China than any of their other major trading partners, including Europe or the United States. So the logistics of an increasingly China-centric supply chain are starting to fall into place.

But here, again, I would say that the real challenge for a pan-regional economic integration would be to shift the structure increasingly away from one that's externally led to one that's internally led. When the Asian consumer starts to rise and is sourced increasingly by the Asian producer, that'll be the real, powerful synergy that I think can take this region to the next place.

Clay Chandler: Is it fair, do you think, to say that the Asian Century has finally arrived?

Stephen Roach: The central premise of my book, "The Next Asia," is that it's a little early to crack out the champagne and declare the onset of the Asian Century. It's the stuff of great headlines and possibly documentary films, but the next Asia – an Asia which is more balanced, one that brings the Asian consumer into the equation – that's what the Asian Century needs. The Asian Century, in my view, is not a sustainable image if it's an Asia of producers or exporters selling things to others. The Asian Century is one where Asia produces to its home markets, rather than just to markets around the world. And until we see that, I think, again, that champagne is going to have to stay on ice for awhile.

[Editor's Note: Stephen S. Roach is chairman of Morgan Stanley Asia, a position he was appointed to in June 2007. Before that, Roach spent 25 years as a Morgan Stanley economist, ultimately becoming the company's chief economist. During that time, Roach established himself as one of the most influential thought leaders on Wall Street. His recent research has focused on globalization, the emergence of China and India, and the capital market implications of global imbalances. He has written about these topics extensively and his views are widely quoted in the financial press and other media.

Before joining Morgan Stanley in 1982, Roach was vice president for economic analysis for the Morgan Guaranty Trust Co. He also served in a senior capacity on the research staff of the Federal Reserve Board in Washington, and was a research fellow at the Brookings Institution in Washington. Roach holds a Ph.D. in economics from New York University and a Bachelor's degree in economics from the University of Wisconsin. His book – "The Next Asia" – was published in September by John Wiley & Sons, and is available from Amazon.com.

McKinsey Quarterly is the business journal of McKinsey & Co., one of the world's top management consulting firms. Articles are written by McKinsey consultants. These pieces are based on the firm's experiences with the world's largest companies, its close ties to academia and its proprietary research. The goal is to stimulate new ways of thinking about management challenges in the public, private and non-profit sectors. For more information on the newsletter, please click here.]

News and Related Story Links: