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Facebook is now in the business of saving lives, with another change it hopes all of its members will move swiftly to "like."
The social network behemoth announced Tuesday morning a plan to encourage its millions of friends to start advertising their organ donor status on their Facebook pages. Facebook hopes the status update will create a kind of gentle peer pressure that will urge its 161 million U.S. members to add their names to the list of registered donors.
More than 114,000 people in the United States, and millions more worldwide, are waiting for life saving heart, liver or kidney transplants. On average, 18 die per day because there aren't enough organs for transplants.
Facebook aims to change that.
The status change is being rolled out first in the U.S. and the United Kingdom, where Facebook has some 30 million members.
Plans are to add other countries in the coming months.
Facebook CEO and founder Mark Zuckerberg said in a statement, "We never could have anticipated that what started as a small network would evolve into such a powerful tool for communication and problem solving."