The Apple iPad is more than just a great tablet; it's the single most important computing device released in more than 25 years.
In fact, you'd have to go back to the introduction in 1984 of the Macintosh personal computer to find a machine as game-changing as this one.
Of course, back then, the Mac grabbed only a small share of the huge PC market. But what it did do was establish Apple Inc. (NASDAQ:AAPL) as the sector's clear technical leader. It also gave birth to desktop publishing.
This time around, however, Apple has turned the tables on its rivals in two ways…
- First, it came up with a breakthrough approach and the ideal screen size. At nearly 10 inches diagonal – very close to the size of a piece of paper – this format feels natural to most users.
- Second, it's a runaway success, boasting 70% of the market share.
That leaves tech investors like us with two choices: Learn what this all means, or get left in the dust.
You see, the PC industry is going into a long decline. It's already started. Ditto for newspapers, magazines, music distribution, and lots of other physical products that will get transformed into software.
So says Michael Saylor, author of the hot new book "The Mobile Wave: How Mobile Intelligence Will Change Everything." As I told you yesterday, I tracked Saylor down to talk about how mobile computing fit into the Era of Radical Change. (You can read the first of my three-part series here.)
He believes five billion people will use iPads or a comparable device within a decade. That's roughly 75% of the population of Earth. No doubt, he admitted to me, that's a bold prediction. He added this:
Naturally, I wanted to know just what investors need to do to make money off this trend, so I could share the information with you.
Saylor answered by sharing four key facts every investor needs to know about this market-dominating device.
Here they are…
Key iPad Fact No. 1: Apple Has "Won" the Market
The company can barely keep up with demand for its iPads. It has what amounts to a one-hour inventory. That is flat-out incredible.
Here's Saylor's take on it:
Key iPad Fact No. 2: For Amazon, Size Matters
Saylor considers the iPad an "enterprise" class tablet, because it has a 10-inch screen. At that size it works great as a media-rich mobile sales brochure people can use when meeting with clients. In fact, he and other CEOs have begun equipping their entire staffs with iPads.
Jeff Bezos should be so lucky…
The billionaire founder of Amazon.com Inc. (NASDAQ:AMZN) introduced the Kindle e-reader and the new Fire version – which competes with the iPad – with just seven-inch screens. That size just won't work for business users; it's too small. Says Saylor:
Key iPad Fact No. 3: Google Can't Catch Up
No doubt, Google Inc. (NASAQ:GOOG) dominates the search-engine sector. No one else comes close. This cash-rich firm invests heavily in other forms of cutting-edge high tech, like robot-driven cars, too.
But in the tablet market, Saylor explained, Google will never become more than an also-ran against Apple. He has great respect for Google co-founder Larry Page, but not even Page can compete with the iPad, and again, it has everything to do with the size of the screen.
Key iPad Fact No. 4: Microsoft Has Confused the Market
No doubt, Microsoft Corp. (NASDAQ:MSFT) remains the clear leader in the global PC software market. But as Saylor sees it, over the long haul, that is low-growth business – at best. Here's how he views Microsoft's tablet play.
Thus, Saylor believes Apple has already won the tablet wars. He advises investors to keep an eye not just on Apple but on all the firms in Apple's "ecosystem" – from wireless carriers to chip makers.
At the very least, use caution when going long on any companies that make PCs.
Because make no mistake…the future belongs to the iPad.
In Part Three tomorrow, I'll explain how digital money will go "bulletproof".
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About the Author
Michael A. Robinson is a 36-year Silicon Valley veteran and one of the top technology financial analysts working today. That's because, as a consultant, senior adviser, and board member for Silicon Valley venture capital firms, Michael enjoys privileged access to pioneering CEOs, scientists, and high-profile players. And he brings this entire world of Silicon Valley "insiders" right to you...
- He was one of five people involved in early meetings for the $160 billion "cloud" computing phenomenon.
- He was there as Lee Iacocca and Roger Smith, the CEOs of Chrysler and GM, led the robotics revolution that saved the U.S. automotive industry.
- As cyber-security was becoming a focus of national security, Michael was with Dave DeWalt, the CEO of McAfee, right before Intel acquired his company for $7.8 billion.
This all means the entire world is constantly seeking Michael's insight.
In addition to being a regular guest and panelist on CNBC and Fox Business, he is also a Pulitzer Prize-nominated writer and reporter. His first book Overdrawn: The Bailout of American Savings warned people about the coming financial collapse - years before the word "bailout" became a household word.
Silicon Valley defense publications vie for his analysis. He's worked for Defense Media Network and Signal Magazine, as well as The New York Times, American Enterprise, and The Wall Street Journal.
Michael is 100% independent and receives absolutely no compensation from companies he writes about. His ideas are completely his own.
So, it probably goes without saying that you won't ever be left in the dark about breaking innovations, ahead-of-their-time technologies, and breakout companies on the cusp of changing the world once you join this world.