When it comes to the firearms industry, throw out everything you know about investing.
In this industry, sales, cash flows, margins, 50-day moving averages and volume indicators just don't seem to matter.
When the Second Amendment is involved, high emotional responses are on full display.
So why should it be any different when it comes to a legendary firearms maker like Smith & Wesson (Nasdaq: SWHC)?
But old habits die hard, so before I go into what is truly driving the share price of Smith & Wesson, I can't possibly skip the boring stuff.
With gun sales going through the roof, let's take a look at whether or not this company has enough firepower to be part of your portfolio.