Google earnings for the second quarter come out after the bell today – with most analysts expecting a strong quarter.
Google Inc. (Nasdaq: GOOG) is expected to report Q2 earnings of $10.78 per share on revenue of $14.45 billion. That compares with a $10.12 EPS profit on revenue of $9.61 billion in the same quarter a year ago, according to analysts polled by Reuters.
In fact, Money Morning tech specialist Michael A. Robinson told Money Morning members on July 9 how Google stock is poised to gain roughly 50% by the end of 2015, after a stellar two-year run of 70% gains.
Monday, GOOG hit a high of $928. Shares are up 30% year-to-date, compared to the Standard & Poor's 500 Index gain of about 18%. Giddy investors are hoping Q2 numbers will be great enough to propel the stock over the $1,000 per share threshold.
However, even if investors don't get $1,000 a share, they just might get a stock split. Earlier this year, the Mountain View, CA-based company reached a legal settlement allowing it to split its stock for the first time ever.
A Surprise in Google Earnings?
While the Wall Street consensus is for Google to show a 4% decline in cost-per-clicks, in line with historical charts that show seven consecutive quarters of decreasing click prices, that figure is likely to come in higher-much higher.
Looking for Google to post better-than-expected numbers in this crucial segment are two "in-the-know" firms: The Search Agency, the largest independent paid search company in the U.S., and Adobe's digital marketing division, reports Venture Beat.
For the first time in two years, costs per click at Google are going up, not down, data from the two sources reveal.
Figures from The Search Agency show an 8.3% year-over-year increase and whopping 21.2 jump quarter-over-quarter. Adobe's numbers are a bit more modest with a 6% increase in the last quarter and a projected 5%-10% increase for the current quarter.
But the trend is the same – up.
Three Things to Look for in Google Earnings
With all the positivity surrounding Google, it's easy to overlook the details. Following are three things that will impact Google's present and future bottom-line.