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From the Editor: Yesterday you had a chance to see the results of Keith's big "experiment," where readers who followed a core strategy had a chance to grow the value of their entire portfolio by as much as 717% in total gains. But that's not Keith's only secret. Here's another way to drastically improve your results…
Every investor has a story about the one "big gainer." But the really successful investors have several stories… and the data needed to replicate their success over and over again.
What's their secret?
It's not QuickBooks or an Excel spreadsheet or the yellow ledger and pencil some old-schoolers still use to log pluses and minuses in a single column.
They can be useful tools, of course. But neither of them tracks the decision-making process itself. It's not for nothing that Barron's research reflects that 85% of all buy/sell decisions are wrong. The reality is that most investors buy when they should be selling and sell when they should be buying.
It's only when you begin to understand what went into each trade that you can begin to replicate your successes and avoid your failures.
And for that you need an investment journal – one that records three things for maximum profits…
Where Was the Market at the Time?
Most investors understand that they have to track an entry and an exit price. That's a start.
But in order to really get a handle on performance, I think it's especially helpful to track where the markets were when I entered an investment. And, as a part of that, which way they were headed when I finally pulled the trigger on a trade.
I like tracking this because it helps me recall key details months or even years later when I am making a buy-sell-or-hold decision. Where it really gets interesting, though, is when you can start looking objectively at your own trading goals versus what you actually did.
For example, if you are a deep-value investor yet your journal shows you are consistently buying in at peaks, something's wrong.
Or, suppose you are a contrarian. If you're consistently buying in when the momentum's against you, then you have a basis to see that you're doing what you're supposed to for maximum profits.
I could go on, but chances are you get the point – you cannot form good habits without the data needed to make sure the habits you already have are working… or not.
What Were Your Expectations?
This is a big one for me.
I've helped hundreds of thousands of investors navigate the markets over the years and I hear time and again that everybody "wants to make money" when I ask them what they want from an investment.
I do too, but not every trade turns out the way we want. That's reality, and without noting your objectives at the time you placed the trade, you can't declare victory because you don't know what it looks like.
The reverse is also true; you cannot declare defeat because there is no basis for what you hope to achieve versus what you think a current investment is actually "worth."
So I encourage people to note their expectations.
If you're buying a stock for income, note that, along with how much money you expect it to kick off. That way you can look back years from now and really appreciate something like an American States Water (NYSE: AWR) pick, which has increased its dividend for 59 years.
About the Author
Keith Fitz-Gerald has been the Chief Investment Strategist for the Money Morning team since 2007. He's a seasoned market analyst with decades of experience, and a highly accurate track record. Keith regularly travels the world in search of investment opportunities others don't yet see or understand. In addition to heading The Money Map Report, Keith runs High Velocity Profits, which aims to get in, target gains, and get out clean, and he's also the founding editor of Straight Line Profits, a service devoted to revealing the "dark side" of Wall Street... In his weekly Total Wealth, Keith has broken down his 30-plus years of success into three parts: Trends, Risk Assessment, and Tactics – meaning the exact techniques for making money. Sign up is free at totalwealthresearch.com.