"Star Wars" Series Keeps Netflix Inc. (Nasdaq: NFLX) Momentum Rolling

Netflix Inc. (Nasdaq: NFLX) announced yesterday (Thursday) that it has gained exclusive streaming rights to an animated "Star Wars" series from Walt Disney Co. (NYSE: DIS).

NFLX stock climbed 1.7% yesterday and reached a record high of $439.35. DIS stock is up 1.7% today.

The sixth season of the series "Star Wars: the Clone Wars" will be available to subscribers in the United States and Canada starting March 7. The first five seasons ran on Time Warner Inc.'s (NYSE: TWX) Cartoon Network.

Netflix also announced that it will have exclusive U.S. streaming rights to Disney movies starting in 2016.

"'Star Wars' is one of the most iconic franchises of all time, and this series joins a long line of Disney content that Netflix members are and will continue to enjoy for years to come," Netflix's Chief Content Officer Ted Sarandos said. "The 'Clone Wars' marks an important moment as Netflix welcomes more and more first-run content from the Walt Disney Co. and its subsidiaries."

Over the past year, Netflix has been adding exclusive content to its subscription service. By developing critically acclaimed programs like "House of Cards" and "Orange Is the New Black" the company has shed its reputation as just a video-streaming service.

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Adding "The Clone Wars" to its subscription service is an extension of its exclusive television offerings.

This is great news for NFLX stock investors.

Nothing Will Stop Netflix's (Nasdaq: NFLX) Momentum

NFLX stock has been unstoppable, up 387% since the start of 2013. The stock is up nearly 18% in 2014, while the Dow Jones Industrial Average and S&P 500 have posted losses of 2.7% and 0.6% on the year, respectively. 

Netflix currently trades near $435 per share.

"NFLX is just hard to bet against. It keeps surprising everyone," Money Morning's Capital Wave Strategist Shah Gilani said. "The deal with Disney is fantastic for NFLX and no matter the actual cost, will be fuel to the momentum engine the company's been building."

Adding exclusive content has helped Netflix separate itself from competitors in the video streaming business like Amazon.com Inc. (Nasdaq: AMZN) and Hulu.

According to Money Morning's Defense & Tech Specialist Michael Robinson, it's what Netflix does with the brand new high-definition 4K technology that will keep Netflix rolling.

"[Netflix] just announced an initiative at CES (Consumer Electronics Show 2014) in which they're moving into ultra-high-definition television. It's called '4K.' Content is what's lacking in that area," Robinson told Stuart Varney on FOX Business' "Varney & Co." "We've got the technology, but nobody's broadcasting in that. They're going to launch an original series in this. They want to own the home market."

Netflix stock may be priced extraordinarily high, but there is no sign of it slowing down. As NFLX continues adding exclusive content and changing the way consumers watch television in their homes, its stock should only continue higher.

Do you own Netflix stock or are you a Netflix customer? Let us know on Twitter @moneymorning using #Netflix.

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