Amazon Stock (Nasdaq: AMZN) Gains Support from Huge August Sales

Amazon stock (Nasdaq: AMZN) has more bullish support on this just-released data...

This morning (Wednesday), ChannelAdvisor reported that AMZN's August same-store sales (SSS) notched a 4.7% gain, and are growing nearly four times the industry average.

The firm's report is a strong indicator of how Amazon's business is performing.

You see, ChannelAdvisor is an e-commerce solutions provider that helps its deep pool of retailer and manufacturer customers sell their merchandise on the Internet, via online retailers like Amazon, eBay (Nasdaq: EBAY), Facebook (Nasdaq: FB), Buy.com, and more. In doing so, the firm tracks billions of dollars of gross merchandise value (GMV) sales.

The company defines "store" as one customer selling through a particular channel, like Amazon. Its monthly report measures comparable sales at such retailer channels on a GMV basis.

Amazon's August 2014 SSS landed at 45.1%. That's 4.7% higher than July's SSS, nearly double the company's 24% August 2013 SSS, and nearly quadruple the total U.S. e-commerce growth rate of 13.1% in August. It's the middle month of AMZN's third quarter, and encompasses the critical back-to-school season for retailers.

Amazon stock (Nasdaq: AMZN)

"Amazon has increased its year-over-year growth rate every month so far in 2014 - a very impressive performance and August kept that trend alive," ChannelAdvisor wrote.

The gains are a promising signal that Amazon's fundamentals are thriving...

Sales Growth Good Sign for Amazon Stock (Nasdaq: AMZN)

The upward trend in SSS in 2014 suggests that the world's largest online retailer hasn't lost its appeal in the online retail space. It's also a good signal that Amazon will meet or beat third-quarter earnings projections when it reports on October 22.

Amazon stock is making gains Wednesday on the news. Shares opened up 1.37% this morning, and have remained in the green, up 0.44% to $331.19 a share as of noon EDT.

Watch for AMZN stock to continue to rise as the SSS of the successful online retailer pays off big in the approaching holiday season.

Where do you think Amazon stock is headed in coming months? Leave us a comment on Money Morning's Facebook page. Also, you can join us on Twitter by following @moneymorning.

Finding a great "safety play" is a good idea for investors in case U.S. stocks begin to sputter - or even stall. And this "20% catalyst" Money Morning's Executive Editor Bill Patalon has found could send shares of this company soaring...

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