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This morning (Wednesday), ChannelAdvisor reported that AMZN's August same-store sales (SSS) notched a 4.7% gain, and are growing nearly four times the industry average.
The firm's report is a strong indicator of how Amazon's business is performing.
You see, ChannelAdvisor is an e-commerce solutions provider that helps its deep pool of retailer and manufacturer customers sell their merchandise on the Internet, via online retailers like Amazon, eBay (Nasdaq: EBAY), Facebook (Nasdaq: FB), Buy.com, and more. In doing so, the firm tracks billions of dollars of gross merchandise value (GMV) sales.
The company defines "store" as one customer selling through a particular channel, like Amazon. Its monthly report measures comparable sales at such retailer channels on a GMV basis.
Amazon's August 2014 SSS landed at 45.1%. That's 4.7% higher than July's SSS, nearly double the company's 24% August 2013 SSS, and nearly quadruple the total U.S. e-commerce growth rate of 13.1% in August. It's the middle month of AMZN's third quarter, and encompasses the critical back-to-school season for retailers.
"Amazon has increased its year-over-year growth rate every month so far in 2014 – a very impressive performance and August kept that trend alive," ChannelAdvisor wrote.
The gains are a promising signal that Amazon's fundamentals are thriving…
Sales Growth Good Sign for Amazon Stock (Nasdaq: AMZN)
The upward trend in SSS in 2014 suggests that the world's largest online retailer hasn't lost its appeal in the online retail space. It's also a good signal that Amazon will meet or beat third-quarter earnings projections when it reports on October 22.
Amazon stock is making gains Wednesday on the news. Shares opened up 1.37% this morning, and have remained in the green, up 0.44% to $331.19 a share as of noon EDT.
Watch for AMZN stock to continue to rise as the SSS of the successful online retailer pays off big in the approaching holiday season.
Finding a great "safety play" is a good idea for investors in case U.S. stocks begin to sputter – or even stall. And this "20% catalyst" Money Morning's Executive Editor Bill Patalon has found could send shares of this company soaring…