Apple Stock: Record Sales Only Hint at the Impact of the iPhone 6

That Apple Inc. (Nasdaq: AAPL) sold a record number of iPhone 6 models - more than 10 million - in its first weekend only hints at what the product will mean for Apple stock.

Even though the total handily beat the first three days of sales of last year's duo of the iPhone 5s and iPhone 5c, demand far outstripped supply.

"We could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible," said Apple Chief Executive Officer Tim Cook.

The two models, the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus, went on sale Sept. 19 in the United States and nine other countries. That roster will expand to 20 countries Sept. 26 and to 115 countries by the end of the year.

That means the 10 million sold in the first weekend really is just the tip of the iceberg. It's a very favorable comparison considering the fact that, unlike last year, the huge Chinese market wasn't in the first wave.
Apple stock
In addition, the tremendous amount of pent-up demand for the larger screen sizes - the iPhone 5 screens were just four inches - will drive strong sales of the iPhone 6 models long beyond the opening weekend.

Given that the iPhone contributes about 60% of Apple's profits, that's great news for AAPL stock, which was hovering around $101 today (Monday).

Editor's Note: The tech sector has performed very well, but the best is yet to come. Here's why the road to wealth is paved with tech stocks...

"Demand is clearly there for the phones - in the tens of millions right now - and significant demand will likely spill out of September into future months," said analyst Ben Reitzes of Barclays.

Analysts noted that the lines at Apple stores were longer than in previous years despite 4 million pre-orders that were placed online. Cantor Fitzgerald analyst Brian White described it as "unprecedented demand."

One other clue to just how successful the iPhone 6 will be is the sales mix; the bigger iPhone 6 Plus is more expensive, with higher profit margins. Any model with more memory capacity also brings in more profit.

According to spot checks by Piper Jaffray's Gene Munster, AAPL is scoring on both counts.

His survey of iPhone 6 buyers indicated that 57% planned to buy the "Plus" version and only 22% were opting for the 16GB models, with 52% going for the 64 GB version and 26% willing to pay the premium for the 128GB version.

Those fatter margins will be evident in AAPL's December quarter earnings report in January, becoming one more factor that will push Apple shares higher.

The continued success of the iPhone is one of several factors that will propel Apple to the lofty title of the world's first $1 trillion company within the next several years. It might sound far-fetched, but the numbers do add up...

Follow me on Twitter @DavidGZeiler.

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About the Author

David Zeiler, Associate Editor for Money Morning at Money Map Press, has been a journalist for more than 35 years, including 18 spent at The Baltimore Sun. He has worked as a writer, editor, and page designer at different times in his career. He's interviewed a number of well-known personalities - ranging from punk rock icon Joey Ramone to Apple Inc. co-founder Steve Wozniak.

Over the course of his journalistic career, Dave has covered many diverse subjects. Since arriving at Money Morning in 2011, he has focused primarily on technology. He's an expert on both Apple and cryptocurrencies. He started writing about Apple for The Sun in the mid-1990s, and had an Apple blog on The Sun's web site from 2007-2009. Dave's been writing about Bitcoin since 2011 - long before most people had even heard of it. He even mined it for a short time.

Dave has a BA in English and Mass Communications from Loyola University Maryland.

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