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The video streaming subscription business model that Netflix Inc. (Nasdaq: NFLX) helped pioneer is why Wall Street is so in love with the stock, but it's also why the company is a prime acquisition target.
And while the company's $27 billion market cap greatly narrows the list of potential suitors, the companies with the most to gain from buying Netflix also happen to be some of the wealthiest on the planet.
We're talking about the titans of tech, each of which has cast a covetous eye on the television industry as it goes through the same transition to a digital model as did music and publishing.
Even for a company with deep pockets, however, acquiring NFLX would be a major deal. What would justify shelling out tens of billions of dollars (a premium would put any offer price north of $30 billion) to buy Netflix?
Why NFLX Is a Plum the Tech Titans Would Like to Buy
A deal for Netflix would give the acquiring company a huge edge in the battle to dominate Internet-based delivery of video content.
Netflix, you see, has quietly become the 800-pound gorilla of video streaming.
Its U.S. subscriber total passed that of HBO last year. In August, Netflix Chief Executive Officer Reed Hastings bragged that his company had passed HBO in subscriber revenue.
And get this: According to Sandvine Corp, Netflix accounts for more than a third (34%) of all Internet traffic in North America during the peak evening hours, a figure that has been rising for several years.
Google's popular YouTube service came in second with just 13%.
But that's not all. Netflix collects and analyzes everything that its subscribers do. And we mean everything – not just what they watch and where they watch (on a TV, a smartphone, etc.) but where they pause or rewind a show.
All of that data gets crunched into a predictive algorithm that can suggest to subscribers other content they might like.
NFLX isn't just a master of video streaming – it's a master of Big Data, an area many consider the next great frontier of technology. If you're a tech titan, this matters. A lot.
Now here's a case-by-case look at the prospects for each of the tech giants to buy Netflix.
About the Author
Dave has been a journalist for more than 35 years, including 18 spent at The Baltimore Sun. He has worked as a writer, editor, and page designer at different times in his career. He's interviewed a number of well-known personalities - ranging from punk rock icon Joey Ramone to Apple Inc. co-founder Steve Wozniak.
Over the course of his journalistic career, Dave has covered many diverse subjects. Since arriving at Money Morning in 2011, he has focused primarily on technology. He's an expert on both Apple and cryptocurrencies. He started writing about Apple for The Sun in the mid-1990s, and had an Apple blog on The Sun's web site from 2007-2009. Dave's been writing about Bitcoin since 2011 - long before most people had even heard of it. He even mined it for a short time.
Dave has a BA in English and Mass Communications from Loyola University Maryland.