The New Reason We're Bullish on the Ford Stock Price Today (NYSE: F)

The Ford stock price today is down nearly 1%, and it has now dipped 6% in 2015.

stocks futures todayBut now is not the time to run from Ford Motor Co. (NYSE: F). In fact, we're presented with a great buying opportunity with shares near $14.50.

The big reason why we like Ford stock so much today is that the company is tapping into a burgeoning new market, one that focuses on millennials and is disrupting the "traditional" auto market.

And Ford is one of the few companies embracing the opportunity...

Ford Motors Embraces the "Sharing Economy"

Within the past several years, we've seen a shift in the marketplace among young consumers. Instead of buying and owning products, young consumers are more likely to rent or "share" them. It's commonly referred to as the "sharing economy."

Tech firms like Uber and Airbnb have thrived on this new consumer mindset and have completely disrupted the traditional automotive and hospitality industries.

"The sharing economy is so potentially disruptive that just about every business needs to figure out how to opt into this new paradigm," Money Morning Capital Wave Strategist Shah Gilani said. "If they don't, they'll get ousted, just like the taxi industry is now."

Ride-sharing service Uber is already valued at $50 billion, and the taxi industry is reeling. In 2013, it cost taxi drivers in New York City $1.3 million for a taxi license. The price has fallen all the way to $840,000 in just two years.

But instead of fighting back against the sharing economy, or simply ignoring it like many older companies are doing, Ford Motors is embracing it.

Through November, Ford is running a new app called "Getaround." It's a ride-sharing service that encourages 14,000 Ford owners in cities across the country to rent their cars for a fee.

For Ford, it's the perfect entry into the sharing economy. Getaround isn't really about renting cars. It's a way to get people to test drive a Ford and then hopefully purchase their own afterward.

"According to Padden Murphy, Getaround's head of business development, regular renters are averaging close to $600 a month in revenue in big cities served by Getaround," Gilani said. "If you follow the logic, it's easy to see that Ford can sell more cars if they help buyers make payments."

The Getaround program has yet to provide a major spark to Ford stock - but it will. Here's why it's not too early to be bullish on F stock...

Ford Motors (NYSE: F) Stock Price Today Is a Great Buy-In Point

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The Ford stock price today opened at $14.71, which is just above a 52-week low of $13.26. That's a great buy-in point for several reasons.

"Thanks to low oil prices and rising consumer confidence, Ford is on track for a great year," Gilani said. "I like accumulating a position in this old-line but forward-thinking auto manufacturer."

Another reason we're bullish on the Ford stock price today is the technological advancement we've seen in new automobiles. The average car on the road today is roughly 11 years old.

That's ancient by tech standards.

"With cars more than a year or two old, we're talking no backup cameras, no collision-avoidance sensors, Bluetooth, or integrated GPS," Money Morning Defense & Tech Specialist Michael A. Robinson noted. "That becomes an additional incentive to buy a new car or truck."

The technological advances of these vehicles are particularly important to millennials and those of the sharing generation, because they're more in touch with their tech products than other consumers.

The Bottom Line: Ford is getting itself ahead of the sharing economy better than any other automaker. That's why we're bullish on the Ford stock price today. Instead of ignoring this growing trend like many other companies, Ford is embracing it.

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