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Facebook Inc. (Nasdaq: FB) reported robust Q2 2015 earnings Wednesday after the close.
Facebook earnings were $0.50 per share. That even topped consensus earnings per share (EPS) whisper numbers of $0.49 and revenue of $4.03 billion.
Leading up to the results, anticipation was running high for FB to finally cross the $100 per share milestone. The social networking trailblazer has been flirting with triple digits since reaching an all-time high of $99.24 on July 21. Year to date, shares have climbed 23.15%.
Facebook earnings expectations were high heading into the release. Facebook is among the six companies, including Amazon.com Inc. (Nasdaq: AMZN), Google Inc. (Nasdaq: GOOGL), Apple Inc. (Nasdaq: AAPL), Netflix Inc. (Nasdaq: NFLX), and Gilead Sciences Inc. (Nasdaq: GILD), that account for 53% of the Nasdaq's $664 billion market value gain this year through July 24.
Here's some key highlights from the Facebook earnings report.
Key Figures from Q2 Facebook Earnings
EPS: Consensus EPS estimates were for $0.47, up from $0.42 in the same quarter a year ago, according to S&P Capital IQ. Actual: $0.50.
Revenue: Revenue was projected to reach $3.99 billion, up from $2.69 billion year over year (YOY), according to RBC Capital Markets. Actual: $4.04 billion.
Ad Revenue: Cantor Fitzgerald expected ad revenue would grow 41% in Q2. That's nearly three times faster than the overall ad market. Yet the total would be down from Q1's growth rate of 46%. Actual: Advertising revenues came in at $3.83 billion, higher than the $3.78 billion Wall Street expected.
Mobile Ad Revenue: In Q1 2015, mobile accounted for 73% of FB's advertising revenue, up from 59% in the same quarter a year ago. That figure was expected to rise to 75% in Q2, according to Cantor Fitzgerald. Actual: Mobile advertising is now more than three-quarters of Facebook's ad revenue – 76%.