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After 30-plus years in Silicon Valley, I've developed a thick skin.
I need it to keep myself immune from the daily barrage of useless hype that comes out of the Valley's publicity mills every day.
That said, I still get giddy every time the fall Apple Inc. (Nasdaq: AAPL) product announcements come around. After all, Apple is the leader in consumer electronics and operating systems – the biggest and most important tech company in the world.
And this year certainly didn't disappoint.
However, while everyone is distracted by the iDevice King's impressive new lineup of hardware – or sharing jokes about the Apple Pencil around the watercooler – it's what the company has brewing behind the scenes that investors like you should be paying attention to.
It's going to change the way consumers use Apple products forever.
Let's take a look…
The Latest and Greatest from Apple (Nasdaq: AAPL)
Apple CEO Tim Cook wasn't exaggerating when he took the stage Wednesday and told a standing-room-only crowd that "monstrous changes" were coming for Apple.
During the 2.5-hour event, Cook and his team revealed major upgrades and innovations across nearly every product line. For the most part, the pre-event rumors about upgraded phones, tablets, and set-top box (Apple TV) were spot on. But Cook did manage to slip a few surprises in there.
After months of speculation, the company finally unveiled its latest iPad – the iPad Pro. For nearly two years, Apple earnings have had one consistent negative: the iPad. Year-over-year sales of the tablet have declined for six straight quarters.
But with the iPad Pro, I think that will change.
The Pro's 12.9-inch display (a good deal heftier than its 9.7-inch predecessor, the iPad Air 2) is packed with 5.6 million-plus pixels. That's more than some MacBooks.
Resolution and image quality was key across all of the products announced at the event, but what Apple was able to jam into this 1.57-pound device is truly impressive. The company bragged that the Pro's graphics performance is 360 times better than 2010's original iPad.
About the Author
Michael A. Robinson is one of the top financial analysts working today. His book "Overdrawn: The Bailout of American Savings" was a prescient look at the anatomy of the nation's S&L crisis, long before the word "bailout" became part of our daily lexicon. He's a Pulitzer Prize-nominated writer and reporter, lauded by the Columbia Journalism Review for his aggressive style. His 30-year track record as a leading tech analyst has garnered him rave reviews, too. Today he is the editor of the monthly tech investing newsletter Nova-X Report as well as Radical Technology Profits, where he covers truly radical technologies – ones that have the power to sweep across the globe and change the very fabric of our lives – and profit opportunities they give rise to. He also explores "what's next" in the tech investing world at Strategic Tech Investor.