Square is a financial tech startup founded in 2009 by Jack Dorsey and Jim McKelvey. The company provides a mobile payment service for phones and tablets. Its primary product is the Square Reader software, which plugs into a standard headset jack and lets users accept credit and debit card payments. Each Reader costs about $10.
Many investors thought the Square stock price would see long-term gains after its highly anticipated debut. Despite popping 45.2% on its first day, the Square IPO failed to meet expectations as it priced below the $11 to $13 range at $9 a share. The company only raised $243 million and was valued at $2.9 billion - less than half of its private valuation a year earlier.
The Square stock price quickly fell in the wake of the lackluster IPO. It peaked at $13.83 on its second day of trading before falling 9% during the week leading up to Thanksgiving. Yesterday (Tuesday, Dec. 22), shares were down 0.12% and trading at $12.27 a share.
And we see two important factors dragging Square stock lower in 2016...
Two Reasons Why Our Square Stock Price Prediction Is Bearish
The first reason why the Square stock price will fall in 2016 is simple - the company is far from profitable.
During the first six months of 2015, Square raked in $560.6 million in revenue - a 51% increase over the same period in 2014. Despite big revenue growth in 2014, the company incurred $850.2 million in losses.
About 11% of this year's sales came from its partnership with Starbucks Corp. (Nasdaq: SBUX), which started selling Square Readers at all U.S. locations in 2013. However, Square has actually lost $71 million from the partnership.
The company is already in a $77.6 million hole this year and openly said in its IPO filing that it may never turn a profit.
But millions in losses isn't the only factor that will send the Square stock price lower in 2016...