LinkedIn Stock Price Crashes Today, Make This Investment Instead

It's true, the LinkedIn stock price is plummeting 34% today (Friday) after the company announced weak guidance for Q1 2016.

LinkedIn Corp. (NYSE: LNKD) revised its earnings per share (EPS) estimates today to $0.55 on $820 million in revenue for Q1, while Wall Street had previously expected $0.75 on $868.3 million in revenue.

That's why Wall Street is panicking and LinkedIn stock is down 34% this morning. But instead of panicking, there's actually a better opportunity for investors to make money in the social media space.

I'll talk about that shortly, but first, here's more information about LinkedIn's Q4 2015 earnings report….

For Q4 2015, the professional networking site actually beat expectations. LinkedIn reported $0.94 on $862 million in revenue. Analysts had expected $0.78 on $858 million in revenue, according to a consensus estimate from Thomson Reuters.

LinkedIn reported a 4.5% user growth total from Q3 2015, now stating it has 414 million users. That beat estimates of 409.7 million.

The company also placed a big emphasis on growing the mobile experience, and it now says 57% of all traffic comes from mobile. In Q3 2015, 55% of all traffic came from mobile devices.

Despite those growth figures, the low guidance is the biggest story from the earnings report. And CFO Steve Sordello said the bleak guidance reflects pressure from international markets and global economic conditions.

The Dow Jones Industrial Average and S&P 500 are down 5.79% and 6.29%, in the last 12 months, respectively, but LinkedIn is still underperforming the market as a whole. LNKD stock is down 15.05% in that time.

But while investors are panicking, Money Morning has identified a way to make money in the social media space even as the LNKD stock price crashes. You see, one of LinkedIn's competitors is offering one of the best long-term investments on the market…

Let the LinkedIn Stock Price Fall, Buy Facebook Instead

LinkedIn mentioned in its Q4 earnings report that it had increased competition abroad.

But it also has huge competition in the United States with Facebook Inc. (Nasdaq: FB).

Since July 2015, Facebook has been beta testing a business version of its social networking services, according to The Wall Street Journal. Over 60,000 companies applied to work with the social media giant, but Facebook ended up working with just 300 companies.

Facebook's goal is to make collaboration much easier between employees, and it is focusing on improving real-time interaction.

Julien Codorniou, director of global platform partnerships for Facebook at Work, believes that the traditional communication modes businesses use, like email, actually limit productivity.

"Email is an inherently top-down method of communication meant for broadcasting information as opposed to exchanging it," Codorniou stated.

Facebook at Work will operate as a free model. Businesses that want analytics, integrations with current software, and more customer service options will pay "a few dollars per month, per user," according to Codorniou.

While Facebook may be viewed as a personal social platform, that is actually one of its biggest advantages. With over 1.59 billion monthly active users (MAUs), there will not be a huge learning curve.

Here at Money Morning, Facebook at Work is only one of the reasons we are bullish on FB stock. In fact, our Technical Trading Specialist D.R. Barton believes Facebook stock's rally is far from over.

Jack Delaney is an associate editor for Money Morning. You can follow him on Twitter and follow Money Morning on Facebook.

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