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Apple stock is bracing for the impact of an earnings report tomorrow (Tuesday) that nearly everyone expects will be the worst for the company in years.
Apple Inc. (Nasdaq: AAPL) reports its fiscal 2016 Q2 earnings Tuesday after the market close.
Wall Street expects Apple to report earnings per share (EPS) of $2.00, which would be a 16.5% drop from the $2.33 it earned in the same period a year ago. Analysts forecast revenue of $52 billion, down more than 10% from the $58 billion in sales Apple had in its fiscal 2015 Q2.
The year-over-year decline in revenue would be the first for Apple since 2003, ending an amazing streak of 51 straight quarters of growth.
The root cause for the decline, of course, is slowing iPhone sales. The iPhone accounts for about two-thirds of Apple's revenue and profits.
How This First-Ever Decline Weighs on Apple Stock
The consensus forecast is for Q2 iPhone sales of 217 million, while Apple sold 231 million iPhones in the same quarter a year ago. This also would be the first year-over-year decline in iPhone sales.
Investor anxiety over just how bad the Apple Q2 earnings will be tomorrow has eaten about 6% from the Apple stock price since April 14, pushing it down to about $105. And concerns about iPhone sales date back to the middle of last year, largely explaining why AAPL stock is down more than 19% over the past 12 months.
The negative sentiment on Apple stock isn't likely to reverse in the near term. In addition to a sour Q2 earnings report, the company has faced skepticism toward its other recent moves.
Many pundits and analysts have suggested the Apple Watch a "flop," for example, even though Apple has yet to release actual sales numbers for the device. They've been similarly dismissive of the chances of the new iPhone 5SE, which has a smaller 4-inch display, to re-energize iPhone sales.
But despite the current mood of gloom, Apple stock is a buy. Here's why the AAPL stock price is nowhere near a peak yet…
Why AAPL Stock Is a Buy Right Now
First of all, let me point out that nearly a year of negative sentiment and weeks of agonizing over Q2 earnings have a silver lining. By now, pretty much all of the downside from the Apple Q2 earnings is priced into Apple stock.
When Apple reports earnings tomorrow, the AAPL stock price won't react much unless it reports numbers much worse than expected, which is very unlikely.
Given its decline over the past year, Apple stock is bargain-priced right now. Even with the negativity, the consensus one-year AAPL stock price target is $134. That's a 27% gain – and understates how high Apple stock can go over the next few years.
What's important to understand about Apple's Q2 earnings is the perfect storm of issues surrounding the iPhone:
- It's a really tough compare: The monster success of the iPhone 6 models in 2015 ensured the iPhone 6S would have almost impossible numbers to beat in 2016. And the excitement over the larger screen sizes pulled a lot of demand forward, taking sales away from the iPhone 6S models.
- The strong U.S. dollar: Apple's profits suffer from a strong U.S. dollar, as it makes its goods more expensive overseas. The company also eats some of the difference to avoid raising prices too much.
- The tick-tock cycle: For the past several years, Apple has used a "tick-tock" cycle of iPhone upgrades, in which a major upgrade is followed by a minor upgrade. As a minor upgrade, the iPhone 6S was a less compelling purchase.
When the iPhone 7 — a major upgrade — arrives in the fall, it will face fewer headwinds. It may not enjoy the numbers the iPhone 6 had in 2015, but it will fare better than the iPhone 6S.
Plus, Apple's other iPhone initiatives should start to bear fruit. The iPhone Upgrade Program introduced last year will encourage more upgrades to the iPhone 7. It will provide Apple with a pipeline of recent-model iPhones it can sell at a discount in places like China and India, along with the low-cost iPhone 5SE.
But a revival of the iPhone business later this year isn't all that Apple stock will have going for it…
A Stealth Catalyst for the Apple Stock Price
Improved iPhone sales later this year will help boost Apple earnings in fiscal 2017, but there's no escaping that the company has just about exhausted the smartphone as a source of growth.
But Apple quietly has been building up a piece of its business that will be able to pick up some of the slack over the next few years – software and services.
Apple's vertically integrated ecosystem has mostly been about devices and the operating system that runs them, but it has gradually added more services like Apple Pay and Apple Music as well as sales of apps, music, and video.
Services revenue reached $19.9 billion last year – 8.5% of Apple's total sales. Earlier this year, Credit Suisse predicted the profit contribution from Apple's services will double by 2020. Other analysts agree.
"In addition to our focus on Apple's iPhone installed base as a latent driver for future iPhone upgrades, we are also focused on Apple's ability to drive increased services revenue through its expanded installed base," Stifel Nicolaus analyst Aaron Rakers said in an April 20 note.
Of particular interest to investors is that these services businesses carry even fatter margins than Apple's device businesses. Piper Jaffray analyst Gene Munster estimates that while gross on iTunes sales are about even with device margins in the 30% to 40% range, margins on Apple Care are 70% and on App Store sales are as high as 90% to 95%.
And don't sell the Apple Watch short, either. It may yet become a major moneymaker for Apple. Despite the badmouthing it's gotten, the Apple Watch is estimated to have sold 12 million units in its first year – double the number of iPhones sold in its debut year.
All of these forces will start to push Apple earnings higher in FY 2017, which will reverse sentiment and drive the AAPL stock price upward.
Given these catalysts, it's not hard to see Apple stock reaching $150 within two years.
An Apple Dividend Surprise: Apple will almost certainly announce a dividend increase when it reports its Q2 earnings, as has been its custom in recent years. What we don't know, however, is how big this year's dividend hike will be. Apple typically has been fairly generous, but this year there's reason to expect a bigger-than-usual increase…
About the Author
Dave has been a journalist for more than 35 years, including 18 spent at The Baltimore Sun. He has worked as a writer, editor, and page designer at different times in his career. He's interviewed a number of well-known personalities - ranging from punk rock icon Joey Ramone to Apple Inc. co-founder Steve Wozniak.
Over the course of his journalistic career, Dave has covered many diverse subjects. Since arriving at Money Morning in 2011, he has focused primarily on technology. He's an expert on both Apple and cryptocurrencies. He started writing about Apple for The Sun in the mid-1990s, and had an Apple blog on The Sun's web site from 2007-2009. Dave's been writing about Bitcoin since 2011 - long before most people had even heard of it. He even mined it for a short time.
Dave has a BA in English and Mass Communications from Loyola University Maryland.