Start the conversation
Earlier this week, tech juggernaut Apple Inc. singlehandedly sent the entire stock market reeling when it reported a second-quarter miss in earnings and revenue.
It was the company's first revenue decline in 13 years.
The disappointing reports listed falling iPhone shipments, which are down some 16% year on year, and 26% fewer sales in the massive and, for Apple, critical Chinese market. The strong dollar isn't helping Apple's performance there, either.
It's only the latest victim of the "earnings recession" we're almost certainly enduring right now.
Don't get me wrong: Apple is still a great company and a must-have stock.
But here's the thing… the very nature of what it means to be an Apple shareholder is changing, and the company is in the midst of what I think is a misstep right now.