Investors need a new reason to love Apple stock, and an acquisition of a big-name media company just could do the trick.
That's much worse than the overall market, which was roughly even over the past 12 months despite a lot of volatility.
The disenchantment with Apple stock flows from the flattening of iPhone sales over the past year. The iPhone accounts for about two-thirds of Apple's revenue and is the engine behind the company's spectacular growth over the past decade.
But as the smartphone market reaches maturation, Apple can no longer depend on the iPhone to fuel its growth. While the iPhone will continue to generate billions in annual revenue and profit, future Apple stock price gains will depend on the tech giant's ability to create new ways to grow its business.
That's where the acquisition of a major media company comes in…
But this would be more than an add-on acquisition. Buying a media company would cement a shift in the focus of Apple's business model from hardware to services.
And that shift has already started. In the most recent quarter, services was the only Apple segment that rose year over year – and it rose 20% to boot. In fact, services made up 11.8% of Apple's March quarter revenue – second only to the iPhone's dominant 65%.
Apple's services currently include iCloud, Apple Pay, Apple Music, and the iTunes Store.
Apple bought Beats Electronics in 2014 and launched Apple Music to capitalize on the migration of consumers from music-buying to music streaming.
Apple sees a much bigger opportunity in streaming video…
This Will Be a New Catalyst for Apple Stock
Nielson data shows that the number of minutes U.S. adults spend watching traditional TV has slipped more than 8% since 2012. But the amount of time spent watching streaming video has increased 111%.
That's exactly the sort of growth Apple stock needs to excite investors again.
Of course, Apple could build up a video streaming business from scratch. But the field is crowded, and the company's efforts to launch its own service have been delayed for years by stalled negotiations with the television networks.
Plus, Apple has a second objective in buying a media company. Apple also wants to get into the content creation game itself.
On this front Apple has already taken a tentative first step. In March it announced plans for a six-episode series, "Vital Signs," featuring Dr. Dre.
So the odds are that Apple will try to tackle both problems by using some of its $233 billion in cash to buy a well-established media company.
Here are Apple's choices – as well as their pros and cons…
Who Will Apple Buy?
Option 1: Time Warner Inc. (NYSE: TWX)
Rumors of Apple buying Time Warner have surfaced twice this year, in January and again in May. Those rumors indicated that Apple Senior Vice President for Internet Software and Services Eddy Cue proposed a deal late last year to Time Warner Head of Corporate Strategy Olaf Olafsson.
The company has several properties Apple would find attractive, including channels HBO, CNN, TBS, and TNT, as well as the Warner Bros. studio. TNT also has rights to televise NBA games.
Time Warner would be a good fit for Apple's streaming video strategy. But TWX would come with a high price tag. It has a market cap of $58 billion. The huge size of the deal would be uncharacteristic for Apple but is an indication of how far the company might be willing to go to pursue its shift in strategy.
Buying Time Warner could complicate Apple's efforts to cut content deals with other networks, but that hasn't been going so well anyway. An intriguing possibility that would definitely boost Apple stock.
Option No. 2: Walt Disney Co. (NYSE: DIS)
Apple buying Disney might seem odd, but the House of Mouse is about much more than theme parks. Disney owns ABC and ESPN as well as several movie studios and music publishing enterprises. Disney is also much more of a tech company than many realize, with much of the "wow" factor in its park and animated films reliant on cutting-edge tech.
Apple and Disney also have long had close ties. The late Steve Jobs sat on Disney's board; today Disney CEO Bob Iger sits on Apple's board. Jobs sold Pixar Animation Studios to Disney in 2006.
But Disney is a huge company in its own right, with a market cap of $158 billion. That would be tough even for Apple to swallow. And the resulting behemoth could prove unmanageable. Although this possibility gets raised from time to time, it's very unlikely.
Option No. 3: Netflix Inc. (Nasdaq: NFLX)
A deal to buy Netflix would give Apple just what it needs. Netflix has forged plenty of content deals and has a large global subscriber base (81 million as of April). It's the recognized leader in streaming video. NFLX also has the strong original content Apple seeks.
While not cheap with a market cap of $40 billion, Netflix is far more digestible than Time Warner or Disney. However, it owns no TV networks and the deals it has could possibly be jeopardized by an Apple acquisition. Still, an acquisition would give Apple TV the jumpstart it needs and would certainly drive AAPL stock higher over time.
Netflix also has reason to cozy up to Apple. Original content costs a lot of money, and Apple has deep pockets. Netflix is facing slowing subscriber growth as well, which could get a shot in the arm from Apple's vast customer base of 800 million.
If Apple does pull the trigger on a deal for a media company, Netflix is the most likely target.
Other media companies also sometimes come up as potential Apple acquisitions, but these all have deep flaws.
- Japan-based Sony Corp. (NYSE ADR: SNE) has a manageable market cap of $38 billion, but the company is diversified among too many businesses to suit Apple. The only chance of an Apple-Sony deal is if Sony agreed to sell off only its entertainment division.
- Hulu has a well-established streaming service and produces some original content. But Hulu is owned by some of the same providers Apple has struggled to make content deals with, such as NBC Universal and 21st Century Fox Inc. (Nasdaq: FOXA). They'd likely balk at selling this service to Apple.
- Most of the other big media companies, such as CBS Corp. (NYSE: CBS) and Viacom Inc. (Nasdaq: VIAB), are family controlled and have dual share structures that would greatly complicate any deal.
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About the Author
David Zeiler, Associate Editor for Money Morning at Money Map Press, has been a journalist for more than 35 years, including 18 spent at The Baltimore Sun. He has worked as a writer, editor, and page designer at different times in his career. He's interviewed a number of well-known personalities - ranging from punk rock icon Joey Ramone to Apple Inc. co-founder Steve Wozniak.
Over the course of his journalistic career, Dave has covered many diverse subjects. Since arriving at Money Morning in 2011, he has focused primarily on technology. He's an expert on both Apple and cryptocurrencies. He started writing about Apple for The Sun in the mid-1990s, and had an Apple blog on The Sun's web site from 2007-2009. Dave's been writing about Bitcoin since 2011 - long before most people had even heard of it. He even mined it for a short time.
Dave has a BA in English and Mass Communications from Loyola University Maryland.