We all know that, more than anything else, earnings drive share prices. And anyone can see the impact of an "earnings beat" on a company's stock.
Just look at the way the financial media will dissect the information and report the highlights – sometimes to the point of redundancy.
That's fine, but there's another earnings event – one far off the media's radar – that is much more powerful, like a "spark" that can ignite massive gains for those who know how to spot it.