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Mark your calendar: Snap Inc. (NYSE: SNAP) will hold its first-ever earnings call on May 10, 2017.
And while it's Snap's first quarterly earnings report, it's also its most important...
Before the March 2 Snapchat IPO, analysts worried about Snapchat's user growth. According to Recode, Snapchat averaged roughly 15 million daily active users (DAUs) in the first three quarters of 2016.
However, Snapchat only added 5 million DAUs in Q4 2016. In its S-1 document filing, the social media company cited increased competition as the main reason user growth had been "relatively flat."
And if user growth is flat in Q1 2017, the stock price could plummet...
Why the Snapchat Stock Price Could Plummet on May 10
Wall Street isn't as concerned about Snapchat's EPS projections of a loss of $0.21 per share as it is with Snapchat's user growth.
That's because an increase in users will attract more advertisers. And through more advertising revenue, Snapchat could eventually become profitable. Also, retail investors want to see if Snap can grow its user base despite Facebook's massive and growing audience.
The Origin of Snapchat
Facebook Inc. (Nasdaq: FB) reported it had 1.18 billion DAUs as of Q4 2016. In comparison, Snapchat had 161 million DAUs at the end of December 2016. For an advertiser, it would make more sense to advertise on Facebook, which has an audience that's roughly seven times as big as Snapchat's.
And to make current shareholders and Wall Street happy, Barclays believes Snap needs to report between 9 million and 10 million new DAUs. That would meet expectations.
Barclays projects user totals above that range should send the stock higher, and new user totals below that number may send shares of SNAP tumbling.
Investors who have been waiting to invest in Snapchat have been asking us if they should buy shares before the May 10 Snapchat earnings call. The SNAP stock price has dropped 10.66% so far in 2017, which means this could be a good entry point if Snapchat shares can rally.
Of course, there's no guarantee that will happen.
Snapchat said in its IPO filing it doesn't plan to offer forward guidance. That makes it even more difficult to figure out what to expect.
In fact, there's so much uncertainty around what to expect from Snapchat in its earnings report that no one even knows if CEO Evan Spiegel will be there for the earnings call.
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However, we uncovered a safer way to profit from Snapchat's first earnings report, no matter what happens on May 10.
Money Morning Director of Tech & Venture Capital Michael A. Robinson has a strategy that doesn't involve directly owning the social media stock, but still lets you profit from it.
Here's how it works: If Snapchat climbs after earnings, you can profit. If it falls, your risk is limited and you could still make a profit.
This is the opportunity Robinson has uncovered...