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The death of brick-and-mortar retail has been spectacular. We're on track for a record 50 retailer bankruptcies this year, and a lot of classic household names are going under fast.
E-commerce giant Amazon.com Inc. (Nasdaq: AMZN), of course, is partly responsible for this mass die-off. The traditional retailers just didn't adapt fast enough to the new "ball game," and despite some intense efforts to stave off the inevitable, we don't expect many of these dinosaurs to last past 2020 – if not sooner.
Until recently, there have been three ways to play this trend from both sides. Our Editors have done just that. You can make money as the brick-and-mortar operations collapse, like Shah Gilani does, or you could trade call options on Amazon, like Tom Gentile recommends as a short-term profit play.
Alternatively, you could play Amazon directly and buy shares.
The trouble is, AMZN shares are trading at close to $968 right now, and that, frankly, is expensive for a lot of investors, even if it's a smart long-term move.
Sure, there are rumors that Amazon stock could split and offer shares for, say, $97, which would put it back in reach for millions of regular investors, but sitting around waiting for that to happen takes you out of the market.
Fortunately, D.R. Barton has found an amazing stock to buy for regular investors to play the market shift away from brick-and-mortar retail.
Make no mistake, this stock is more than just the "poor man's Amazon." It's going in a bold, unique direction. It just released earnings to die for, too, which proves its innovative business model is working well, and it costs around 11 times less than Amazon stock.
D.R. recently appeared on CNBC's "Rundown" to talk about these shares and the right time to buy them. Here's what he had to say…