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This holiday season, Amazon is lowering the prices of thousands of products on its website – not just the ones it owns.
The e-commerce behemoth has quietly started lowering the prices of third-party vendor items by as much as 9% in anticipation of the holiday shopping rush.
This new move allows Amazon to compete more fiercely with other low-cost rivals like Wal-Mart Stores Inc. (NYSE: WMT) and Dollar General Corp. (NYSE: DG).
But it will also catch the eye of the DOJ. The extreme price-cutting opens the doors for the DOJ to go after Amazon with antitrust concerns.
For the record, we're not too worried.
Even if the DOJ succeeded, there are a dozen multibillion-dollar businesses operating right now under Amazon proper. Breaking them up would unlock all kinds of value and allow you to buy shares or add to existing positions at a huge discount.
But for now, it's the DOJ's move.
Money Morning Technical Trading Specialist D.R. Barton, Jr., appeared on Fox Business Network's "Varney & Co." yesterday to discuss what the DOJ might do as a result of Amazon's latest tactic – and what it means for investors now.
Check it out…
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