Just 12 years ago, Booking Holdings Inc. (Nasdaq: BKNG), formerly known as Priceline, was trading around $48.
Today BKNG stock is over $2,100, having multiplied more than 46-fold in that time.
That's a testament to the impact the Internet has had on the travel industry.
It's also a preview of the potential of the next travel stock we're going to highlight today – a stock that's also trading around $48 right now.
But it's not fighting those giants for market share. Rather, it's the runaway leader in the second-biggest travel market in the world – second-biggest for now, that is.
According to the International Air Travel Association, this rapidly growing market will be No. 1 within the next two decades.
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That's why as much as this stock has already gained – 2,177% since it debuted in 2003 – there's still plenty of room for growth. This could easily be the Priceline success story of its market.
That may be why Booking Holdings has invested more than half a million dollars in this company. The board must have recognized an opportunity to repeat the kind of success it has enjoyed in the U.S. market.
Best of all, this company may be in an even better position than Priceline ever was…
The Next Online Travel-Booking Success Story Is Rising in the East
About the Author
Stephen Mack has been writing about economics and finance since 2011. He contributed material for the best-selling books Aftershock and The Aftershock Investor. He lives in Baltimore, Maryland.