[CHART] The Secret to Making This Earnings Season Exceptionally Profitable

Traders salivate over earnings season as stock prices move dramatically in the hours following reports.

By placing the right trade before an earnings call, traders can pocket triple-digit gains overnight.

But recent evidence shows us that stock prices move the most dramatically when the company misses earnings, and you can use that to your profitable advantage…

How to Turn an Earnings Miss into Triple-Digit Gains

A positive earnings report – especially one that beats expectations – often pushes the company's share price higher. Similarly, an unexpectedly negative report often results in a sell-off.

However, we've found that the sell-offs from misses are much more dramatic than the share-price gains from beats.

Just look at Netflix Inc. (Nasdaq: NFLX).

Netflix's earnings report on July 16 showed the company wasn't adding nearly as many subscribers as analysts expected. In fact, the company was off by more than 1 million subscribers.

As a result, the NFLX stock price plummeted 13.34% overnight.

But look at BlackRock Inc. (NYSE: BLK). The company beat earnings Monday, July 16, and saw share prices climb a measly 0.81% on the day.

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That kind of plunge is exactly what we should expect. Take a look at how earnings misses have led to much more dramatic share-price moves than earnings beats since 2015…

As you can see, a company missing earnings estimates is seeing its share price move an average of 2% to 3%, more than double that of the companies beating earnings.

We can use this data to our advantage by building a trade around companies most likely to miss earnings.

And we need to look no further than the financial sector…

As Money Morning Quantitative Specialist Chris Johnson points out, the large banking sector is dragging down the S&P 500 this year.

That means these big banks will need to impress investors and analysts during this round of earnings reports to have a chance of getting back on track.

As Chris explains, "we usually see the big names beat estimates, so the pressure to impress is even greater."

But here's where things get interesting.

The financial sector is already having a terrible earnings season…

As of July 16, 25% of financial firms missed earnings expectations, while only 7% of all S&P 500 companies have missed them. Sectors like industrials or consumer discretionary saw no firms miss expectations.

Plus, the S&P 500 Financials Sector SPDR ETF (NYSE Arca: XLF) has the second-lowest percentage of companies trading above their 50-day moving averages.

Chris says it's simply inexplicable that traders aren't eating this up: "Now, you'd think that short interest in big banks would be on a run higher given this dreadful performance, but you'd be dead wrong."

This is great news for us.