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Whether you love him or hate him, you can't deny the fact that Elon Musk is a consummate showman; he knows how to promote.
When he introduced Tesla Inc.'s (NASDAQ: TSLA) latest vehicle – the Model 3 – back in 2016, almost half a million customers were willing to deposit $1,000 just to secure a place in line.
That helped to kick off a massive run-up in demand for lithium-ion (Li-ion) batteries, which power the vast majority of electric vehicles.
Now, a lot goes into making Li-ion batteries, but what isn't commonly known is that one metal in particular is absolutely critical.
So important, in fact, that the average 60-kilowatt electric vehicle (EV) battery holds a whopping 18 pounds of the stuff.
By some estimates, total demand for this substance will more than quadruple in just the next 15 years, thanks mostly to surging EV production.
The thing is, supply is already severely challenged. Most of the world's supply comes from one African nation with a wild history of instability and conflict.
But I'm going to show you a special investment with a low-risk business model and potential for staggering upside as demand intensifies.
About the Author
Peter Krauth is the Resource Specialist for Money Map Press and has contributed some of the most popular and highly regarded investing articles on Money Morning. Peter is headquartered in resource-rich Canada, but he travels around the world to dig up the very best profit opportunity, whether it's in gold, silver, oil, coal, or even potash.