There's no doubt in my mind: The string of double- and triple-digit profits we've made together over the years is the strongest possible proof that our approach to making money in topsy-turvy global markets is the right one.
It's tough to argue with success, and if you were following along with our Money Map Report recommendations last year, you took down a least 36 winners - including profits as high as 200.5%, 205%, and 276.9% - while the broad market tanked 6.24%.
You even booked a 100.95% gain on Apple itself, taking all your principal off the table and letting the profits "ride" as a "free trade."
That approach put us light-years ahead of Wall Street and the mainstream financial media, and it's kept us there for more than 10 years.
Now, I could normally give two hoots what they have to say, but the headlines in the wake of Apple Inc.'s (NASDAQ: AAPL) latest earnings numbers said, well... damn near everything we've been talking about for the past two years...
CNBC - "Investors who sold Apple after its first quarter warning are looking silly now"
Bloomberg - "Apple shares climb as the company outlines life beyond the iPhone"
Financial Times - "Apple bets that 900m iPhone users will underpin growth"
China Daily - "Apple opens new chapter as iPhone sales fall"
This proves our point: Life will be just fine without the iPhone!
More importantly, between the lines, it hints at a massive, extremely profitable shift that's just getting underway over at 1 Infinite Loop in Cupertino.
Apple's getting ready to throw a multibillion-dollar party - one we're all dressed and ready for.
Consider its latest earnings numbers your engraved invitation...
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Wall Street Continues to Swing and Miss Here
Apple is one of those companies Wall Street just can't get right lately. The "why" boggles the imagination, but the facts are the facts are the facts.
Apple has not been a "device company" for years, and it's changing the narrative - despite the protestations of legions of conventional analysts who were ready to write Team Cook's obituary following early January's earnings "warning."
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The company is making a fundamental pivot into services and, specifically, into the single most lucrative market in the world... healthcare.
Team Cook has hired 40 to 50 doctors in past few years, according to Business Insider, but those are just the folks that we know about. I think the figure is probably double that because they're scattered throughout several critical divisions - all of which will play into healthcare and huge profits down the line.
The Apple Watch team... the health records group... AC Wellness... employee medical clinics... data sales teams...
They've all got actual, board-certified medical doctors at their disposal and are working closely on new product development.
Whether you believe this or not is the real issue.
It's also why many investors and legions of Wall Street's best financial analysts have totally missed the boat here. They simply cannot process that the company that brought them the iPad and iPhone would leave "that" behind.
Well, they'd damn well better learn.
Quickly... because they may not get another chance.
CEO Tim Cook's Jan. 8 interview on CNBC was the closest thing to an engraved invitation I've ever seen during the course of my career. He said, and I quote...
"... improving people's health will be Apple's greatest contribution to mankind."
Notice the words "iPod" and "iPhone" appear nowhere in that statement.
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Then - and here's where you really want to focus - he told every investor who's paying attention exactly where he is taking the company next.
Cook continued saying that Apple's business has "always been about enriching people's lives," and he called out both the ResearchKit and CareKit as being illustrative of the effort.
The company is making new software to perform clinical studies. Apple is rolling out apps that will enable highly personalized medical information to be stored, shared, and acted upon.
The Apple Watch, for example, is capable of reading your heart rate and notifying you if it detects any irregularity. There have already been reports about how it's saved lives and the now famous story about a Reddit user identified as "edentel" is a case in point.
Edentel thought there was a glitch in the Apple Watch Series 4 they were wearing after running the new EKG function, only to learn from a doctor at Patient First that it had probably saved their life.
Bear in mind, this is a company sitting on $245 billion in cash, up from $237.1 billion last quarter.
Wall Street has fallen all over itself trying to figure out how that'll get spent and which companies make suitable acquisition targets. Everybody from Sony Corp. (NYSE: SNE) to Tesla Inc. (NASDAQ: TSLA) has been mentioned.
Thing is, these same folks have all been barking up the wrong tree. The big picture is clear as day when you get rid of the noise.
Here's What Apple's Doing with That Cash Hoard
The real move will be into insurance - or something closely related. Perhaps even an entire hospital chain, which will move Apple closer to patients.
As of Nov. 8, there are 132 hospitals, clinics, and healthcare organizations already using the company's health records feature, and I have heard unofficial numbers that's grown to nearly 200 - but I can't substantiate that at the moment.
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Look at the trajectory...
This makes tremendous sense when you think about it.
Alphabet Inc. (NASDAQ: GOOGL) and Amazon.com Inc. (NASDAQ: AMZN) are fighting for data and consumer access while Cook has made the conscious decision to target health as his entrée; he's got the devices, the users, and the subscription models needed to get hooked in, all before competitors can even process the move.
What's more, services revenue has a 62.8% profit margin. This is needle-moving stuff!
This country spent $3.7 trillion on healthcare in 2017, according to the federal government. Harvesting even a fraction of that could completely transform Apple's income stream.
Apple wants to provide you with the tools needed to transition from a passive recipient of healthcare services and spending to an active patient in charge of your own health. All of which will be monitored, analyzed, and reported by Apple devices, naturally.
Consumerism will, as we have discussed many times, redefine healthcare, and Tim Cook knows this, which is why he wants to be first in the game with a scale that defies competition before it even really gets started.
So that's Apple's next move. This should be yours...
How to Play Apple's Transformation for Maximum Profits
First, get over the notion that iPhone production numbers matter, and leave that to the old-school sell-side analysts stuck in their ways. The sooner you focus on what Cook is saying, the sooner you'll start lining up profits of your own.
Second, make sure you've got shares of Apple tucked away somewhere. Shares are already up 16.37% from the 52-week low of $142 a share on Jan. 3, and anybody who sold out is wishing they hadn't. Buy shares directly or load up on one of my favorite "26f programs" - those that I recommend in our sister service, the Money Map Report.
Third, get ready to buy specialized technology companies and alternative healthcare providers moving toward Cook's vision. At the same time, sell traditional insurance companies that fail to implement the changes ahead and which are moving away from his vison.
Obviously, this is a story that won't come to an end anytime soon, which is why, as always, I'll be right here with you every step of the way.
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About the Author
Keith is a seasoned market analyst and professional trader with more than 37 years of global experience. He is one of very few experts to correctly see both the dot.bomb crisis and the ongoing financial crisis coming ahead of time - and one of even fewer to help millions of investors around the world successfully navigate them both. Forbes hailed him as a "Market Visionary." He is a regular on FOX Business News and Yahoo! Finance, and his observations have been featured in Bloomberg, The Wall Street Journal, WIRED, and MarketWatch. Keith previously led The Money Map Report, Money Map's flagship newsletter, as Chief Investment Strategist, from 20007 to 2020. Keith holds a BS in management and finance from Skidmore College and an MS in international finance (with a focus on Japanese business science) from Chaminade University. He regularly travels the world in search of investment opportunities others don't yet see or understand.