How to Handle a Stock for Maximum Profit Potential When the Unthinkable Happens

Folks know to look out for events like earnings, for example, or FOMC meetings, or the regular release of economic data - dates you can look ahead to and circle on a calendar.

But most investors never give a thought to those unpredictable, unthinkable events that don't show up next week in your planner, but explode across global markets in minutes or even seconds flat.

Boeing Co. (NYSE: BA) is a great example.

It's a key defense contractor, and the very definition of a "must have" stock - one that's tied into several key Unstoppable Trends: including technology; war, terrorism, and ugliness; and demographics.

Of course, the company's under extreme pressure at the moment, and existing shareholders have taken a $26.6 billion buzz cut they didn't sign up for.

One day, they buy a company based on super results, super products, or just super potential. Then... WHAM... it gets pounded.

For most investors, a situation like this is unthinkable. For investors like us who have prepared ahead of time, however, a stock like this represents a significant upside opportunity...

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The "Unthinkable" Happens More Often Than Most Realize

Boeing opened a full 51.29 points lower Monday, following the crash of Ethiopian Airlines 737 Max 8 the day before - the second such crash in less than six months for a 737 Max 8 aircraft. Then, it dropped further, ultimately breaching $370 a share by Wednesday.

Thing is, moves like this aren't an isolated incident.

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In some cases, it's simply due to the perceived change in operations, supplies, or market conditions.

That was the case for Nvidia Corp. (NASDAQ: NVDA), Visa Inc. (NYSE: V), and Apple Inc. (NASDAQ: AAPL) - stocks that are all roaring back, incidentally.

Other times, as is the case with Boeing, it's far more serious - and literally deadly...

BP had the Deepwater Horizon oil spill in 2010. Exxon Mobil had the Valdez incident in 1989, which spilled 11 million gallons of crude into Prince William Sound, Alaska. In 1984, Union Carbide had the Bhopal disaster, in which 40 tons of the highly toxic chemical methyl isocyanate (MIC) killed thousands in a matter of hours.

My point is that these events happen far more often than we care to admit or even to remember.

Preparing ahead of time is not just something that sounds nice in today's day and age. You can't just assume that "nothing" will happen and trust that it won't.

Preparing ahead of time can mean the difference between huge opportunity... or huge losses.

So you - quite literally - have every incentive to prepare ahead.

My favorite tactic for doing this is also the simplest.

Here's How You Capitalize on the Unimaginable

This is where the "lowball order" comes in. Just like the name suggests, you "lowball" the market.

Here's how it works.

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Place "lowball orders" ahead of time, when things are looking good and nobody can fathom a huge price drop. You'll know you're in the right neighborhood when people tell you there's "no way" that'll happen or that the stock you want to buy will hit those levels.

Think Apple below $150... in October of last year, when it was trading at $230-plus per share.

Or Amazon.com Inc. (NASDAQ: AMZN) below $1,400... in August of last year, when it was trading at $2,050 a share.

You can lowball the market with any stock, fund, ETF, or investment that interests you.

Simply set aside what you want to spend, draw your line in the sand, and let the markets come to you.

More often than not, they will.

And guess what?

Your profit potential is just that much larger when it happens. Other investors will be licking their wounds, wondering how they're going to cover the losses while you're going to be focused almost entirely on the upside profit potential.

At the end of the day, most investors make a critical mistake, and ironically, it's got nothing to do with which stocks they pick.

What price you pay is far more important.

"Buy low, sell high" is an investing maxim for a reason, which is why you want to do it every chance you get.

Speaking of chances...

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About the Author

Keith is a seasoned market analyst and professional trader with more than 37 years of global experience. He is one of very few experts to correctly see both the dot.bomb crisis and the ongoing financial crisis coming ahead of time - and one of even fewer to help millions of investors around the world successfully navigate them both. Forbes hailed him as a "Market Visionary." He is a regular on FOX Business News and Yahoo! Finance, and his observations have been featured in Bloomberg, The Wall Street Journal, WIRED, and MarketWatch. Keith previously led The Money Map Report, Money Map's flagship newsletter, as Chief Investment Strategist, from 20007 to 2020. Keith holds a BS in management and finance from Skidmore College and an MS in international finance (with a focus on Japanese business science) from Chaminade University. He regularly travels the world in search of investment opportunities others don't yet see or understand.

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