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As CBD – short for cannabidiol, one of the primary active compounds found in cannabis plants – continues to become a rising force in the cannabis sector, more and more of its widespread applications are being uncovered.
On Sunday, you got insight into one of these uses when we shared Don Yocham's personal account of how CBD has helped him feel stronger and healthier as he deals with the effects of aging on his daily workouts. According to Don, CBD has allowed him to bounce back like when he was younger – or, as he put it, he no longer feels like he "got hit by a Mack truck."
But there's more to this story. Firms are beginning to realize that CBD's tie to athletic recovery goes deeper than just personal consumption.
Athletes, teams, and entire sports leagues stand to benefit from the properties of this incredible compound. And sports medicine and recovery companies are clamoring to create cannabis-infused products to meet this growing demand.
The Skyrocketing Market Growth of Global CBD
As it stands, the $6.6 billion sports medicine market eclipses the $5.7 billion global CBD market.
However, the CBD market is set to deliver explosive growth over just the next five years – growing to nearly 10 times its current size.
As mind-blowing as that is, the real story lies in the combination of sports recovery and CBD.
The two sectors are realizing the mutually beneficial relationships that can arise from creating CBD-infused products that are marketed toward recovery.
In fact, by 2024, the sports recovery market could be worth $9 billion, a 36% growth from where it is today. And the CBD industry is expected to generate over $20 billion in sales during that same time.
Needless to say, the convergence of these two sectors will create a booming profit opportunity. It's part of the larger cultural shift we've seen around cannabis.
No longer stigmatized, cannabis has become a wellness product for athletes, parents, professionals, and just about every walk of life.
And the flood of athletes who are going to turn to CBD for sports recovery means big things for cannabis companies:
- An all-new customer base.
- Entirely new products to sell.
- Endorsement deals with high-profile athletes who bring more positive attention to the cannabis sector.
CBD producers can leverage the established operations and recognizable brands of sports recovery firms to get an early jump on the emerging market.
Such a combination can create a market of well over $50 billion.
The question is which CBD producers have recognized this opportunity.
CBD Is Joining the Big Leagues
Some well-known producers are making their intentions known by acquiring sports nutrition companies. The largest cannabis company in the world, Canopy Growth Corp. (NYSE: CGC), recently bought a major stake in BioSteel Sports Nutrition.
BioSteel Sports is a sports-beverage firm that focuses on hydration and recovery products for athletes. But this is far more than just your average beverage company.
Its products are used by athletes in the NFL, MLB, and NHL. BioSteel also has an impressive roster of brand ambassadors that includes NHL great Wayne Gretzky and running back sensation Ezekiel Elliott.
With the resources of BioSteel at its disposal, Canopy can create CBD-infused sports drinks. While NFL players aren't allowed to use CBD right now, there's belief that change is coming.
In addition, there are also partnerships being made with top athletes, like the collaboration between Canopy Rivers Inc. (OTCMKTS: CNPOF) and NBA superstar Kevin Durant.
Headed up by Durant and Rich Kleiman, venture capital firm Thirty-Five Ventures is joining the Canopy Rivers strategic advisory board to grow the brand's reach within the sports and entertainment industry.
Bottom line, cannabis and sports used to be at odds with each other, but that tide is changing rapidly. It seems like every week, we see a new development in the growing trend of athletes and other celebrities joining the cannabis industry.
Which brings us to our main point and latest profit opportunity…
Legendary quarterback Joe Montana says "NOW is the time to invest in cannabis."
Public support is at an all-time high. Thirty-three states have legalized (with more on the way)…
And $12.8 billion in new wealth has been created from cannabis. There's no denying it: This market is an unstoppable economic force.
Join us on Tuesday, Feb. 25, as we sit down with legendary quarterback Joe Montana to talk all things cannabis: how to get in, how to pick the RIGHT stocks, and how to avoid the most common investor mistakes.
Space is extremely limited – and this event WILL be at capacity.
Just click here now to join the list of attendees…
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