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As Apple stock tumbled yesterday (Monday) along with the rest of the market, it was just a taste of the economic bite the still-spreading COVID-19 coronavirus will take out of the global economy.
In Apple's case, it's something of a delayed reaction. The company warned one week ago (on Feb. 17) that the coronavirus would reduce its earnings for the current quarter.
For weeks, the market "experts" have insisted that any impact on corporate earnings and the world economy would be minimal and brief. This despite a steady stream of reports that suggested the situation was far worse than the Chinese government was admitting.
Wall Street's wake-up call finally came over the weekend as the coronavirus reached places like Italy, South Korea, and Iran - and new cases multiplied despite efforts to contain the disease.
It's time for investors to take a hard look at just how much of an impact the coronavirus will have on the global economy in 2020 - and what that will mean for stocks. Even if other nations are able to mostly contain the disease, what's happened in China so far guarantees a severe disruption to global supply chains.
And Apple is Exhibit A.
Why Apple Stock Is Getting Slammed Especially Hard
Apple is the prototype of a global corporate giant that does business all over the world but has a supply chain highly dependent on China. That makes it particularly vulnerable to any sort of disruption to business as usual in China.
What we have here is an unusually far-reaching disruption. No one knows how long it will last.
A major complication resulted from the timing of the outbreak. When it struck, hundreds of millions of Chinese workers were hundreds of miles from home celebrating the Lunar New Year. Widespread travel restrictions mean most are stuck where they are, unable to return to work.
Nearly half of that nation's population - 780 million people - have had some type of travel restrictions imposed on them. Several cities in the Hubei province, ground zero of the outbreak, are virtually sealed off, its residents holed up in their homes.
Factories that normally have thousands of workers on the job are struggling to do what they can with skeleton crews of a few dozens.
"If this [outbreak] drags past March, that really becomes quite bad," Tom Rafferty, China research head at The Economist Intelligence Unit, told NPR. "Then you're talking about long-term dislocation in supply chains. You're talking about a negative impact on the consumer sector, which is not temporary."
This is why Apple, and an increasing number of other companies with supply chains tied to China, are issuing warnings.
According to the South China Morning Post, only about a quarter of the migrant workers across 15 sample cities had returned to their jobs as of Feb. 19.
The situation varies according to region. In Hubei, the epicenter of the outbreak, many factories are shut down completely. Others are open but operating at less than half their usual capacity.
And once the workers do get back, it will take weeks for production and complex supply chains to get back to normal. Right now, no one knows when that will happen.
We're talking about a massive and extended disruption to Chinese production. It's already lasted long enough to affect the availability of many products in the United States by April. That includes not just Apple's iPhones, iPads, and Watches, but consumer goods ranging from small appliances to Barbie dolls to shoes.
If the coronavirus continues to spread in other nations, their economies will be affected as well.
An additional risk is that even in the best-case scenario - in which the disease is contained relatively soon - the strain on the global economy could be enough to tip it into a recession. That will certainly be the case if the outbreak is still spreading in April.
The truth is no one knows just the extent of the damage the coronavirus will have on the economy.
But data analytics firm Dun & Bradstreet estimates 5 million companies could be affected worldwide. And Oxford Economics has warned that the outbreak will shave 1.3% off global growth this year, or $1.1 trillion in lost income.
And some U.S. industries are feeling the effects already...
Who's Losing Money Due to the Coronavirus
[mmpazkzone name="in-story" network="9794" site="307044" id="137008" type="4"]The tech industry will be among the hardest hit. According to UBS, China builds 80% of the world's tablets and smartphones and exports 55% of the world's handsets and computers.
That affects not just the makers of these devices like Apple and Samsung, but all the companies in the supply chain.
That includes such chipmakers as Qualcomm Inc. (NASDAQ: QCOM), Skyworks Solutions Inc. (NASDAQ: SWKS), STMicroelectronics NV (NYSE: STM), and Texas Instruments Inc. (NASDAQ: TXN), as well as makers of specialty parts like Corning Inc. (NYSE: GLW), which makes Gorilla Glass screens for smartphones and tablets.
"Just in time" production strategies mean that most manufacturers today don't keep a lot of spare parts on hand for situations like this. When the supply of even one critical part stops, all production stops.
That's affecting the world's automakers in particular.
Several auto companies, including Nissan Motor Co. (OTCMKTS: NSANY), Tesla Inc. (NASDAQ: TSLA), and Hyundai Motor Co. (OTCMKTS: HYMTF) have been forced to halt production at some factories for lack of parts from China.
IHS Markit estimates that if the stoppages last until mid-March, 1.7 million fewer autos will be built this quarter - a 32.3% drop from the research firm's estimates before the virus struck.
Most of the stuff made in China arrives in the United States by cargo ship. Shipping from China has already started to drop off. The Port of Los Angeles estimates it will receive 20% fewer cargo containers at its twin ports of Long Beach and Los Angeles. That affects not just the businesses waiting for goods, but dockworkers, truck drivers, and any other business associated with distribution.
In addition, U.S. companies that do business in China itself will see a sharp drop in sales from that region as long as the crisis lasts.
- Food companies Yum! Brands Inc. (NYSE: YUM) and Starbucks Corp. (NASDAQ: SBUX).
- Shoemakers Nike Inc. (NYSE: NIKE) and Adidas AG (OTCMKTS: ADDYY). Adidas reported an 85% drop in sales in China since Jan. 25.
- Entertainment company Walt Disney Co. (NYSE: DIS), which has theme parks in Shanghai and Hong Kong. Closing those parks will ding operating income by $175 million this quarter.
- Wynn Resorts Ltd. (NYSE: WYNN), which says it is losing $2.4 million to $2.6 million each day its Macau casino remains shuttered.
What Investors Should Do
Warren Buffett said that he's neither buying nor selling based on the headlines regarding the coronavirus. Which is fine for a billionaire like him.
But Money Morning Chief Investment Strategist Keith Fitz-Gerald thinks it's better to manage risk while seeking out opportunities.
"Keep your profit targets and trailing stops nice and 'tight,' meaning you're ready to harness big winners and jettison anything that rolls over," Fitz-Gerald said. "This is NOT the same thing as selling in advance, which is a fool's errand. What I am talking about is letting the markets play out and acting in accordance with what they're telling you, instead of guessing."
Fitz-Gerald also said investors should be looking for companies to buy - especially companies with high growth potential.
"Make ready to buy. Chaos - regardless of reason - has an unintended consequence in that it almost always creates opportunity," he said. "The coronavirus situation will ultimately be no different."
At the same time, Fitz-Gerald cautions against being too aggressive.
"We have no idea how steep and deep the sell-off could get," he said, "so I suggest adding shares a little at a time using dollar-cost averaging or value-cost averaging as a way to harness the downdraft."
Your Financial Future Is at Stake (Are You Prepared?)
If you're like most Americans, you've felt a sense of market turmoil ahead. We could be in for another white-knuckle ride... a "Great Reckoning," if you will.
The vast majority of folks don't see this coming, and those few who do are not preparing properly... nor profitably.
So ask yourself, right now: Are you where you want to be financially?
If the answer is yes, that's great.
If the answer is no, then understand that you are not alone - and you need to click here now...
About the Author
David Zeiler, Associate Editor for Money Morning at Money Map Press, has been a journalist for more than 35 years, including 18 spent at The Baltimore Sun. He has worked as a writer, editor, and page designer at different times in his career. He's interviewed a number of well-known personalities - ranging from punk rock icon Joey Ramone to Apple Inc. co-founder Steve Wozniak.
Over the course of his journalistic career, Dave has covered many diverse subjects. Since arriving at Money Morning in 2011, he has focused primarily on technology. He's an expert on both Apple and cryptocurrencies. He started writing about Apple for The Sun in the mid-1990s, and had an Apple blog on The Sun's web site from 2007-2009. Dave's been writing about Bitcoin since 2011 - long before most people had even heard of it. He even mined it for a short time.
Dave has a BA in English and Mass Communications from Loyola University Maryland.