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Thanks to the coronavirus pandemic, this year's sports seasons – pro and college – tumbled like dominos.
When the NBA announced it would suspend its season, the NCAA basketball "March Madness" tourney had actually started (St. John's and Creighton played a full half). The NHL stretch run was poised to be among the most exciting in years.
Major League Baseball players were playing Grapefruit League games when the season was put on hold and players sent home (initially an act of mercy since my team, the Pittsburgh Pirates, was as lousy as expected). The PGA canceled a slew of events and said the Masters in Augusta was postponed.
NASCAR launched its season, ran its first four races – including its hallmark Daytona 500 – said it would continue without fans, and then reversed course and postponed events until further notice. And the 2020 Summer Olympics were postponed – they'll now be played in 2021.
You don't fully realize just how important something is in your life until it's taken away. And sports of all types fit the bill. We watch sports on TV, stream them on our phones, watch them live with friends, play them ourselves, watch our kids play, and often coach them, too. And the hardcore fans among us read about them – incessantly.
When something like that is taken away – especially when it's taken away instantly – well, it creates a dark chasm that's impossible to fill. I mean, how many "NFL mock draft" stories, videos, or podcasts can you handle?
But something very interesting just happened as a result of this "sports outage." One pro sport took a flier, conducted a broadcasting experiment, and ended up with a smash hit on its hands. And that "hit" has made me more confident than ever about one stock to buy for your long-term portfolio – right now.
About the Author
Before he moved into the investment-research business in 2005, William (Bill) Patalon III spent 22 years as an award-winning financial reporter, columnist, and editor. Today he is the Executive Editor and Senior Research Analyst for Money Morning at Money Map Press. With his latest project, Private Briefing, Bill takes you "behind the scenes" of his established investment news website for a closer look at the action. Members get all the expert analysis and exclusive scoops he can't publish... and some of the most valuable picks that turn up in Bill's closed-door sessions with editors and experts.