How Trump Media Plans to Monetize Its Base Through Financial Services

Trump Media & Technology Group Corp (NASDAQ:DJT) has been one of the most politically charged and volatile stocks in recent market history. It has seen some rapid swings over the past few months.

Things could get even more volatile in the coming months. Here’s why:

Truth.Fi Fintech Expansion

Truth.Fi is Trump Media’s new fintech brand. The company is expanding beyond social Media and streaming into financial services. Truth.Fi aims to offer customized ETFs and separately managed accounts, along with crypto investments. It also announced “America First” investment vehicles.

The initiative is backed by a $250 million investment from the company’s $673 million cash stash.

Trump’s large political base could make this fintech initiative very profitable. For now, though, DJT’s fundamentals remain weak.

What Wall Street Thinks About DJT Stock

There haven’t been any recent price targets on DJT stock as it is quite detached from fundamentals. The company generates basically no revenue and has seen continuous losses over the past few quarters.

After the announcement, analysts see it as quite risky. Trump’s pro-crypto agenda and “America First” branding still target a niche investor base. His political base is large, but it’s tough to say how much of that could translate into Truth.Fi customers.

Similarweb data shows Truth Social’s Android and iOS users fell by 51% in 2024. The Trump coin also declined significantly after it was hyped up initially. The fintech segment could see a similar trend as the sector is crowded by bigger companies.

Should You Buy DJT Stock?

DJT remains a high-risk, politically tethered asset with questionable fundamentals. It can certainly survive due to its big cash reserve, but the current valuation is too high to tag the stock as a Buy.

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