When inflation surged in 2022, most retailers crumbled, but not Ulta (ULTA). The company held its ground thanks to one powerful advantage: inelastic demand for self-care.
Now, with tariffs rising and consumer confidence falling, Ulta is once again showing its resilience, and flashing a rare Golden Cross technical signal that could send the stock soaring 30 to 50% from here.
In this video, I’ll break down the exact setup, why Ulta outperforms during economic stress, and how I’m trading it with a $600 price target in sight.
Let’s get into it.
