Apple wasn't quite the first company to stage a quintessential "Super Bowl commercial," but its $1.5 million, Ridley Scott-helmed TV spot during 1984's big game is the first one everyone remembers.
I was just seven years old, but I remember it well: An athletic blonde woman in colorful track attire, chased by faceless, truncheon-wielding automatons, hurled the biggest sledgehammer anyone had ever seen into a bluish gray Big Brother-esque computer screen, with the image of a stern, bespectacled face spouting Orwellian jibber-jabber to a distinctly downtrodden crowd.
The screen shattered in a brilliant shower of sparks. There was a huge crashing sound, followed by…
"On January 24th, Apple Computer will introduce MACINTOSH. And you'll see why 1984 won't be like '1984,'" read the tagline.
With that master stroke, Steve Jobs and Apple were announcing a bold pivot to a new paradigm in personal computing – one that would set Apple down the path to a $1 trillion market cap.
Everyone got it. Anyone who watched the now-classic commercial understood what Apple was about in that moment.
It's ironic, then, that in 2019… very few understand Apple, largely thanks to the merciless pounding its stock has taken over the past month or so.
But as we speak, Team Cook & Co. are planning an entirely new "profit pivot" for the year ahead – one that rivals the Macintosh in ambition.
Few investors, if any, realize that right now, and that's the key to Keith Fitz-Gerald's big recommendation in today's Fast Profits.
Keith is going to show us, essentially, how to get a deeply discounted ticket for a very profitable trip – perhaps even past Apple's all-time high of $233.47.
Judging by the completely misplaced sentiment on AAPL shares right now, we should have this boat ride more or less to ourselves.