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To hear Wall Street tell it, the fact that Apple Inc. (Nasdaq: AAPL) just became the first U.S. firm to reach a $1 trillion market cap is "big news."
I'm not so sure…
Please don't think I'm being cynical. After all, I'm one of the biggest Apple bulls around.
Here's the thing. While the $1 trillion valuation coming on the heels of a great earnings report is a key milestone for all tech investors, Apple's historic status isn't a surprise.
At least not to those who have been following along here…
See, back in April 2015, I predicted Apple would make this notable achievement.
And since then, it's up 61%. That's nearly double the S&P 500's 33.4% return over the same period.
So, if you've been following along with my advice over the years, you've made a bundle here.
But that's the past. Unless you were one of the savvy ones who bet on Apple, it doesn't matter.
The question now is: Where's Apple going from here?
Here's my latest prediction…
A History of Getting It Right
For the record, Apple crossed the $1 trillion mark shortly before 11 a.m. Eastern last Thursday, once shares of the globe's most valuable public company climbed above $207.04.
To fully appreciate where I'm coming from, let's put my predictions in context.
I was one of the first tech analysts to say that Apple shares would reach $1,000 – before its most recent stock split – back on Oct. 30, 2013.
I also made that call as a guest on Fox Business. As a sign of how far out there that was at that time, I thought host Stuart Varney was going to jump out of his chair when I made that forecast on live television.
The stock reached my $1,000 target price on March 28, 2017, on a split-adjusted basis when it hit $142.85.
For me, the prediction of a $1 trillion market cap I made more than three years ago made perfect financial sense. After all, the firm has been moving beyond its reliance on the iconic iPhone and ramping up sales of services like iTunes and its App Store.
As someone who's followed Apple since the 1980s, I have seen just how successful the firm has been at cross-selling to its customer base.
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Folks may start with an iPhone, but before long they are buying an Apple Watch, subscribing to iTunes, and adding iCloud accounts to store all the content they buy through Apple.
I'm not bringing all this up to brag – well, maybe just a little – but I want to note that I have never lost faith in Apple, even as many on Wall Street and in the financial media have said it was destined to decline.
An Investor's Best Friend
Truth be told, Apple has become one of the more shareholder-friendly firms around – in tech or any other sector.
Since 2012, it has spent at least $234 billion on share buybacks and dividends. In that time, more than 1.4 billion shares, or more than 20% of all shares outstanding, have been retired through buybacks.
That's like giving earnings per share an extra 20% boost, on top of the rate of growth in adjusted earnings.
Of course, when you post the kind of numbers Apple did in its most recent quarter, you have the kind of cash flow that mints money for shareholders.
Yes, it's worth noting that demand for iPhones remains robust. That's why – despite speculation to the contrary – Apple kept up its premium pricing during its fiscal third quarter, which is usually its weakest.
Sales of the company's flagship product rose 20% to $29.91 billion, despite the fact that shipments rose less than 1% to 41.3 million units.
Not only that, but this was the seventh straight quarter of rising revenue, which came in at $53.27 billion, beating forecasts.
Where Apple's Going from Here
About the Author
Michael A. Robinson is a 35-year Silicon Valley veteran and one of the top technology financial analysts working today. He regularly delivers winning trade recommendations to the Members of his monthly tech investing newsletter, Nova-X Report, and small-cap tech service, Radical Technology Profits. In the past two years alone, his subscribers have seen over 100 double- and triple-digit gains from his recommendations.
As a consultant, senior adviser, and board member for Silicon Valley venture capital firms, Michael enjoys privileged access to pioneering CEOs and high-profile industry insiders. In fact, he was one of five people involved in early meetings for the $160 billion "cloud" computing phenomenon. And he was there as Lee Iacocca and Roger Smith, the CEOs of Chrysler and GM, led the robotics revolution that saved the U.S. automotive industry.
In addition to being a regular guest and panelist on CNBC and Fox Business Network, Michael is also a Pulitzer Prize-nominated writer and reporter. His first book, "Overdrawn: The Bailout of American Savings" warned people about the coming financial collapse - years before "bailout" became a household word.
You can follow Michael's tech insight and product updates for free with his Strategic Tech Investor newsletter.